“Measuring Marketing” An Overwhelming Marketing Priority / RBDR

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February 21, 2019

Today on RBDR:A Forrester Research study backs up what an earlier Salesforce.com concluded: marketers are obsessed with finding reliable, consistent marketing measurement solutions. Market Researchers should take note of this focus ad help out. This study contains significant, compelling statistical support.

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Dual-Engine Growth Model at Back End of Innovation | RBDR

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February 20, 2019

Today on RBDR:Southern Group Studio Managing Director Michael Graber returns to RBDR to discuss a different aspect of the backend of innovation in which companies are hedging their bets using a Dual-Engine Growth Model.

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Marketers View “Market Research” As A Dirty Word / RBDR

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February 19, 2019

Today on RBDR: Digital MR CEO Michalis Michael notes that small- and middle-sized enterprises are indifferent towards market research. For them, it’s down the list of priorities. And now proponents of social listening are fighting the suggestion that they be part of a company’s insights function because they believe marketers view market research as a dirty word.

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Procter and Gamble’s Kirti Singh Tells ANA What It Needs From Research | RBDR

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February 18, 2019

Today on RBDR: In a revisit to RBDR’s November 7, 2018 report, Procter & Gamble Chief Analytics and Insight Officer Kirti Singh tells the annual ANA conference what his company expects and needs from providers of its research.

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What? CX Will Be The #1 Brand Differentiator In 2020 / RBDR

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February 14, 2019.

Today on RBDR: Customer experience is an ever-increasingly important business factor, but its vitality may not be generally understood. The Verde Group CEO Paula Courtney blogged that by 2020, customer experience will pass price and product as a brand’s most important differentiator.

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