Bob Lederer RBDR

NBC Olympics TV Metrics vs Nielsen Media | RBDR

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February 19, 2018. Today on RBDR:

NBC has created “total audience delivery,” or TAD, to provide viewing metrics for 2018 Korea Olympics TV coverage on the network, its numerous cable channels and digital viewing. It went its own way without Nielsen, which has its own ideas about improving TV viewer measurement as new viewing choices continue to emerge at high speed. Why NBC and Nielsen both deserve credit for the directions they have taken.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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Bob Lederer RBDR

Automation Will Vastly Improve Sampling | RBDR

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February 14, 2018. Today on RBDR:

For most people, automation means manual work being replaced by machines. But P2Sample’s JD Deitch sees beyond that and expresses big ideas about how it will radically improve sample and the accuracy and worth of research projects.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

MR Has No Choice: Help Solve Marketing Effectiveness | RBDR

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February 13, 2018. Today on RBDR:

Marketing’s problems continue to multiply. One of them, measuring marketing effectiveness, happens to be an opportunity for marketing research. No other internal function can help calculate ROI of marketing.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Facebook’s Personal Zuckerberg Pollster Speaks Out | RBDR

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February 8, 2018. Today on RBDR:

Facebook’s personal pollster for Mark Zuckerberg discloses what he did for six months last year, and why he ultimately departed the social media titan.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view snippets from a sample Video Testimonial, please visit our main page and our publications page.

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Bob Lederer RBDR

Customer Sat Gains Biz Measurable Status | RBDR

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February 7, 2018. Today on RBDR:

A Jiffy Lube study into customer satisfaction factors that drive future business uncovers surprises that have positive and negative impacts.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view snippets from a sample Video Testimonial, please visit our main page and our publications page.

For details on how we can prepare an RFL Video Testimonial please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a free, personal email as soon as the new RBDR is uploaded. Click here.