Bob Lederer RBDR

Clarifai “sees” video activity, objects. Horizon Media adds “mood” to radio MR (RBDR 3.2.2015)

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Today on RBDR: 1) New Clarifai software is said to break new media ground by recognizing what it happening in a video so that particular brands can be inserted at given points. 2) Horizon Media says it will inject “moods” into radio research. 3) Gallup announced it will gradually move away from reliance on its Lincoln, NE telephone call center and a shift to online research for its polling.

Bob Lederer RBDR

Ipsos details crushing client challenges and its solutions (RBDR 2.26.2015)

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Today on RBDR: 1) Ipsos’s full-year 2014 financial report explains major complexities that beset its clients in 2014, plus the new problems that they are facing in 2015. 2) TV viewership is down at many broadcast and cable networks, and they are demanding a wider net to capture where those viewers have shifted.

Bob Lederer RBDR

5 metrics for customer centricity. Drones for mobile data. (RBDR 2.25.2015)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

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Today on RBDR: 1) MarketingProf.com contributor Laura Patterson presents the “5 Key Metrics You Need to Create a Customer-Centric Company,” a resource for every company that says it is goal is customer centricity. 2) The newest mobile location-based data solution: drones, which will be tested by Adnear in the suburbs of Los Angeles. 3) Third-party data, or what the Wall Street Journal’s Jack Marshall refers to as “Audience Segments,” is not winning favor with marketers that are trying to reach target consumers.

Bob Lederer RBDR

7% of location-based data inaccurate. WOM needs to be part of Ad development. (RBDR 2.24.2015)

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RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

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Today on RBDR: 1) For the first time, questions are being raised about the accuracy of location-based mobile data. 2) A WOMMA study indicates the value of strongly considering the role of word of mouth in advertising development. 3) Does the luxury market need a novel metric to measure ROI? Marketers in the luxury field believe so and offer their proposed metric.

Bob Lederer RBDR

CIS’ opportunity to boost Kraft. Setting your career course in MR (RBDR 2.23.2015)

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RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

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Today on RBDR: 1) Kraft Foods’ management shakeup seems to present an outstanding opportunity for its CIS group to help right the business. 2) Jim Heisler discusses his new book, “Job Seekers Guide to Careers in Market Research” with Bob Lederer.