Bob Lederer RFL Communications, Inc.

Facebook’s Algorithm Reportedly Only 66% Accurate / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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April 11, 2022

Today on RBDR: Social media website algorithms are designed to precisely direct news items and targeted advertising to visitors. But a North Carolina State University research study puts a crimp in those designs by reporting the Facebook algorithm is only 66% accurate.

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Bob Lederer RFL Communications, Inc.

Can New Nielsen Holdings Owners Get Their Money Back? / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from
a business per month). Visit Patreon.com/RBDR.

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April 8, 2022

Today on RBDR: RBDR Producer Bob Lederer questioned weeks ago if Nielsen Holdings was worth a proposed $15 billion acquisition price. He was wrong; it sold for $16 billion a week after the $15 billion offer was rejected by Nielsen’s board. Can Nielsen’s new owners earn back their investment?

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Bob Lederer RFL Communications, Inc.

Battle of the Sexes: In-Store Behavior / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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April 6, 2022

Today on RBDR: Gender shopping behavioral differences have not previously been well defined, however a new VideoMining analysis, aided by AI, reveals some of those differences that can benefit brand/marketers in their marketing and retailers for their design of supermarket layouts.

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Bob Lederer RFL Communications, Inc.

Texting Is Marketing’s Best Choice For Message Delivery / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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April 4, 2022

Today on RBDR: For marketers intent on effective message engagement, reaching audiences rapidly, there are multiple reasons why text messaging is the optimal choice.

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Bob Lederer RFL Communications, Inc.

Big Data Becomes Invaluable With Storytelling Skills / RBDR

Do you regularly watch RBDR, whether once or up to four times a week? Do you find it informative and entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per month). Visit Patreon.com/RBDR.

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April 1, 2022

Today on RBDR: Study after study shows Big Data is overwhelming brands and marketers because the employees they depend on to corral and make sense of that data are ill-equipped skill-wise to complete that responsibility.

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