Augmented Reality spending, driven by retail and marketing interests, is taking off– it will quadruple by 2018. CivicScience’s “Cascabel” online data collection machine-learning tool is helping clients identify and subsegment winnable potential customers. Marketing’s focus on short-term data reliance/analysis damages necessary long-term business considerations, claims a marketing expert.
RBDR for July 7, 2013
Cerberus Capital Management, the new owner of Chicago’s largest supermarket chain, Jewel/Osco, suddenly discontinued the chain’s loyalty card program. Why? Does this mean consumer analytics obtainable from such cards is overstated? What does it portend for other supermarkets using a loyalty card, or is this action an outlier?
RFL Communications, Inc. 