Cerberus Capital Management, the new owner of Chicago’s largest supermarket chain, Jewel/Osco, suddenly discontinued the chain’s loyalty card program. Why? Does this mean consumer analytics obtainable from such cards is overstated? What does it portend for other supermarkets using a loyalty card, or is this action an outlier?

We want to hear from you

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s