Augmented Reality spending, driven by retail and marketing interests, is taking off– it will quadruple by 2018. CivicScience’s “Cascabel” online data collection machine-learning tool is helping clients identify and subsegment winnable potential customers. Marketing’s focus on short-term data reliance/analysis damages necessary long-term business considerations, claims a marketing expert.
Published by Bob Lederer
Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards. View all posts by Bob Lederer