Bob Lederer

December 12, 2013 Bob Lederer RFL Communications, Inc.

Social media research: the great opportunity for the MR department (RBDR–12/12/2013)

Today: Bob Lederer’s commentary on the MR department sees opportunities presented by social media research as a greater likelihood than loud, ominous warnings that social media will cause corporations to do away traditional research. It’s up to MRD assertiveness.

Sponsored by Nuance from Decision Analyst (http://www.decisionanalyst.com), its news multi-language verbatim coding service that helps companies quantify the meaning of open-ended response to questions.

Find out Nuance’s important elements and capabilities at:

http://www.nuancecoding.com/services/global.html

http://www.nuancecoding.com/resources/glossary.html

December 11, 2013 Bob Lederer RFL Communications, Inc.

RBDR’s tribute to Jack Honomichl, who died Sunday at 85 (RBDR–12/11/2013)

Today: We pay tribute to the late Jack Honomichl, who died at age 85 on Sunday. He promoted the interests of the market research industry and profession superbly for over 50 years, reminding businesses of its viability and bringing news about the industry through Advertising Age and in the market research industry’s successful publication, Inside Research.

Find out Nuance’s important elements and capabilities at:

http://www.nuancecoding.com/services/global.html

http://www.nuancecoding.com/resources/glossary.html

December 10, 2013December 10, 2013 Bob Lederer RFL Communications, Inc.

Bob Lederer’s RBDR Commentary: Multiple Dilemmas for Client MRers, Part 1 (RBDR–12/10/2013)

Today: RBDR commentary on one of the most aggravating issues facing market research department and their vendors: understanding all the proper uses, potential uses and improper uses of all the tools and techniques now in every client research department’s tool box.

Find out Nuance’s important elements and capabilities at:

http://www.nuancecoding.com/services/global.html

http://www.nuancecoding.com/resources/glossary.html

December 9, 2013December 9, 2013 Bob Lederer RFL Communications, Inc.

Mobile research trends spelled out and explained (RBDR–12/9/2013)

Today: uSamp SVP Mobile Business Solutions Lisa Wilding Brown reveals to RBDR viewers that many clients are planning to make mobile research a much larger portion of their research investment in 2014, she explains why that is the case and she touches on misconceptions about mobile research.

Find out Nuance’s important elements and capabilities at:

http://www.nuancecoding.com/services/global.html

http://www.nuancecoding.com/resources/glossary.html

December 5, 2013 Bob Lederer RFL Communications, Inc.

More reasons for Apple-Topsy deal; Pro leadership coaching for stressed execs (RBDR–12/5/2013)

Today: 1) RBDR retracts in its entirety the information we reported about Harris Interactive on our Wednesday December 4 edition. Unfortunately, all the information we reported about Harris Interactive layoffs has proven to be inaccurate. We apologize to Harris Interactive and our viewers for this mistake. 2) Apple Computer’s acquisition of Topsy, the Twitter data cruncher and sorter, is no minor matter, and we have several additional reasons that help explain the deal. 3) Many MR executives are not looking to change jobs, but they are feeling unfulfilled, stressed about their productivity and challenged to maintain their leadership role. A longtime MR senior manager has ventured into a new career, as a Professional Leadership Coach to help many of the kinds of top notch research talent that he was surrounded by in his 20-year research career.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.