Bob Lederer RFL Communications, Inc.

GM recovering w/consumers? TiVo: impressive timeshifted viewing (RBDR–4/28/2014)

RBDR is sponsored today and this week by Innerscope Research (http://www.InnerscopeResearch.com), measuring what consumers cannot put into words–the emotional responses that actually drive behavior.

Access its comprehensive guide that explains how market researchers can glean unique insights from core biometrics, eye tracking, facial coding, voice analysis, fMRI, EEG and implicit methods to understand non-conscious consumer responses, make better business decision and improve research ROI:

Click to access Innerscope-INTEGRATED-CONSUMER-NEUROSCIENCE-20141.pdf

Today on RBDR: 1) YouGov claims that General Motors has turned the corner in getting past continuing consumer concerns with its “Switchgate” controversy, but social media consultant Candida McCollam reaches an opposite conclusion from her examination of social media. 2) TiVo Research’s examination of viewing of the top network television programs four to seven days after their live presentation shows additional viewing that adds up to $88 million in uncompensated watching. 3) The proposed Comcast-Time Warner Cable merger has a media data component that has not been publicly considered, but media research guru BillHarvey shares it with RBDR.

Bob Lederer RFL Communications, Inc.

“Big Bets” key Kraft NP success; Survey gets US Supreme Ct attention (RBDR–4/24/2014)

Sponsored by Precision Opiinion (http://www.PrecisionOpinion.com), for phone, focus+ and online, the most trusted name in market research. Plus, now with a mobile research division. Find out about it: http://www.mrweb.com/drno/news18877.htm

Today: 1) New product failures led Kraft Foods to reinvent its innovation philosophies. It was explained by VP Innovation Breakthroughs Barry Calpino as strongly driven by major dollar investments behind high-potential products. 2) The U.S. Supreme Court heard arguments from Pom Wonderful in its product labeling lawsuit against Minute Maid and its pomegranate juice brand, and the plaintiff’s survey of what consumers could comprehend about juice content from package labeling became a major discussion point. 3) MoveMR is a new mobile qualitative MR firm with several innovative mobile research focuses, which is a case in point for why it received RBDR coverage and how you can achieve this, too.

Bob Lederer RFL Communications, Inc.

Free NP trial essential; Survey argument at Apple-Samsung trial (RBDR–4/23/2014)

Sponsored by Precision Opiinion (http://www.PrecisionOpinion.com), for phone, focus+ and online, the most trusted name in market research.
Plus, now with a mobile research division. Find out about it: http://www.mrweb.com/drno/news18877.htm

Today: 1) The Tribe marketing agency finds consumers’ growing interest in “try-it-before-you-buy-it.” 2) Apple’s second trial alleging Samsung patent infringement was dominated late last week by arguments over the meaning of an Apple expert witness’ survey. 3) This summer will mark an important milestone for mobile viewership measurement as comScore and Nielsen compete with the first options.

Bob Lederer RFL Communications, Inc.

Facial coding more useful to MR than mobile; Google/comScore collaboration (RBDR–4/22/2014)

Sponsored by Precision Opiinion (http://www.PrecisionOpinion.com), for phone, focus+ and online, the most trusted name in market research. Plus, now with a mobile research division. Find out about it: http://www.mrweb.com/drno/news18877.htm

Today: 1) One of the world’s top five market research companies admits that there is more potential right now with facial coding than mobile research. 2) The government of Turkey is battling social media. 3) comScore Chairman Emeritus Gian Fulgoni discusses what the comScore-Google collaboration means to social media customers.

Bob Lederer RFL Communications, Inc.

VOC: don’t ask questions, “actively listen;” Teens DO Like Facebook! (RBDR–4/21/2014)

Sponsored by Precision Opinion (http://www.PrecisionOpinion.com), for phone, focus+ and online, the most trusted name in market research.

Plus, now with a mobile research division. Find out about it: http://www.mrweb.com/drno/news18877.htm

Today: 1) Market research needs to follow the advice the most consumers hear but don’t follow: become an active listener to tap into all the sources (new and old) of information available to the MR industry. 2) McMillion Research is using Experian Data Quality to ensure the quality of newly recruited research respondents. 3) Teens don’t like Facebook any more. It’s been a fact for months, except it’s not true. Edison Research’s Tom Webster explains how he knows.