Bob Lederer RBDR

MR procurement is changing. Recruiting, retaining younger MRers (RBDR 11.24.2014)

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Today, on RBDR: 1) Procurement departments are altering their focuses, according to a Genpact Ltd. study. (Link to the study: http://www.prnewswire.com/news-releases/genpact-survey-chief-procurement-officers-strategic-perspectives-and-operating-model-struggles-differ-from-their-peers-283033911.html)
2) TNS’ Preriit Souda and Yum Restaurants’ Rajan Rajna discussed recruiting and retaining youth into market research at ESOMAR’s Annual Congress. They discussed the subject with RBDR.

Bob Lederer RBDR

3 neuroscience MR developments. Walker Information 75th anniversary (RBDR 11.20.2014)

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Today on RBDR:

1) Walker Information’s 75th anniversary.

2) Marketing Brainology President Michelle Adams delivers three key insights about neuroscience marketing research from a New York meeting.

Bob Lederer RBDR

MR salaries already up. Bryson on what’s in store for Qual. (RBDR 11.19.2014)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR: 1) A Burtch Works U.S. compensation study down back July shows market researcher pay and benefits are already moving up. (Download the study: http://www.burtchworks.com/big-data-analyst-salary/big-data-career-tips/the-burtch-works-study/) 2) Reuters reports indications that Google Glass will commercially debut in 2015. 3) 2020 Research President Jim Bryson expects qualitative research as we know it to all but disappear within 10 years, but its evolution into single-phase qualitative/quantitative project work will be for the better.

Bob Lederer RBDR

The next MR Generation: how do we attract the best? (RBDR 11.18.2014)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR, a varied look at different ways of attracting
the next generation of market researchers to our industry, from Bob Lederer’s thoughts to summaries of two ESOMAR speeches, capped by an interview with a 45-year industry veteran, Jim Heisler.

He has a book coming out about what it’s like to work in research
and he is beginning a non-academic course for people with an
undergraduate degree and the desire to work in MR.

Bob Lederer PRVR

Google Genomics. Watson & genetics. Pharmacos: PROs, personalized med (PRVR 11.17.14)

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Pharma Research VIDEO Report, a co-partnered production with the Pharmaceutical Marketing Research Group, is sponsored this week by the Toluna Healthcare Practice, offering highly engaged physicians, health professionals and ailment sufferers for global research using cutting-edge methodologies, sophisticated, yet easy-to-use analytic tools and specialized products including Pharmacy Intercept, dedicated communities, patient record studies and more.

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On this PRVR:

1) Google Genomics plans to store individuals’ genomes in the cloud, where they can be analyzed en masse by healthcare researchers.
Link: http://bigthink.com/ideafeed/for-new-era-of-personalized-medicine-google-to-store-individual-genomes-in-the-cloud

2) The IBM Watson program has invested in Pathway Genomics, which will use Watson’s computing prowess to offer a consumer app that can provide answers to personal health questions.
Link: http://www.thestreet.com/story/12950769/1/how-ibm-and-watson-plan-to-use-your-genetic-code-to-help-you-live-longer.html

3) Except for Jannsen, Novartis and Roche, few of the top 12 pharmaceutical companies are commercially ready for a personalized medicine business model
Link: http://www.diaceutics.com/new-report-reveals-most-leading-pharma-companies-still-not-commercially-ready-personalized-medicine

4) Patient Reported Outcomes (PROs) are of interest to pharmaceutical companies in their marketing strategies, but they are not finding buy-in from regulatory agencies.
LInk: http://www.marketwired.com/press-release/drug-makers-report-average-22-patient-reported-outcomes-endpoints-appear-on-final-product-1966590.htm

5) Sentrian’s remote patient intelligence platform plans to spot individuals’ impending health problems before they require hospitalization.
Link: http://www.prnewswire.com/news-releases/sentrian-the-worlds-first-remote-patient-intelligence-company-launches-to-eliminate-preventable-hospitalization-282122331.html