Bob Lederer RBDR

Larry Gold honored posthumously. More Mervin Field details. Digital Mktg ROI (RBDR 6.15.2015)

Today on RBDR: 1) Former Inside Research editor and longtime professional market researcher Larry Gold will posthumously receive a “Lifetime Achievement Award” from the Market Research Council. 2) The New York Times’ obituary for Mervin Field is well worth reading and we have a link to it for you. 3) Marketing Evolution’s Rex Briggs explains why digital marketing ROI is difficult but eminently measurable.

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This webinar will focus on how our customers combine quantitative and qualitative market research tools to streamline their workflows and humanize insights.

Bob Lederer RBDR

How data “lies” to you. Confirmit’s 5 ROI recommendations. (RBDR 6.11.2015)

Today: 1) Attensity Chairman Howard Lau explains how collected data can actually lie to a company. 2) Confirmit releases an Infographic that explains five things that market researchers can optimize market research technology ROI.

RBDR is sponsored today and this week by Market Probe, which for over 30 years has ensured for its customers that Voice of the Customer insights are collected, decoded and woven into strategic and operational decisions.

And Market Probe is ready to help you take the next evolutionary step in Customer Experience Management, Customer Advocacy. Here is a link to learn more: http://www.marketprobe.com/stakeholder-solutions/customer-adocacy-a-new-approach/share.html

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Bob Lederer RBDR

PepsiCo trashcan PowerPoint. CA polling legend Mervin Field dies. (RBDR 6.10.2015)

Today: 1) PepsiCo Insights has given up on PowerPoint–here’s a quick glance at what replaced it. 2) Mervin Field, a respected California pollster since 1947, died at age 94 on Monday.

RBDR is sponsored today and this week by Market Probe, which for over 30 years has ensured for its customers that Voice of the Customer insights are collected, decoded and woven into strategic and operational decisions.

And Market Probe is ready to help you take the next evolutionary step in Customer Experience Management, Customer Advocacy.

Check out this link: http://www.marketprobe.com/stakeholder-solutions/customer-adocacy-a-new-approach/share.html
Check out MarketProbe.com.

Don’t search for today’s RBDR… receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE

Bob Lederer RBDR

Consumers moving toward control of personal data. Social media self-measurement? (RBDR 6.8.2015)

Today: 1) Consumers may edging closer to insisting that they gain greater control of their personal information. 2) AdExchanger discusses the controversy between social media sites and media agencies over the sites’ self measurement.

RBDR is sponsored today and this week by Market Probe, which for over 30 years has ensured for its customers that Voice of the Customer insights are collected, decoded and woven into strategic and operational decisions.

And Market Probe is ready to help you take the next step in Customer Experience Management, Customer Advocacy.

Check out MarketProbe.com.

Don’t search for today’s RBDR… receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe: ow.ly/CfFWE