Bob Lederer RBDR

Surprising MR collaboration in book MR. Ad blocking turns advertisers to mobile. (RBDR 10.28.2015)

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Today on RBDR:

1) Nielsen and GfK, two of the research industry’s monster companies, agree to collaborate for the benefit of their book businesses.

2) The onset of ad blockers has advertisers looking longingly and seriously at mobile, specifically trying to learn and implement a process that will build mobile engagement.

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Bob Lederer RBDR

Free TiVo TV ratings. Alphabet rolls retail search tool. 2 Twitter MR tools. (RBDR 10.27.2015)

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Today on RBDR:

1) TiVo Research announces it will make its basic TV ratings research FREE beginning in January. RBDR explains why.

2) Google’s parent company Alphabet kicks off a new retail search tool enabling transitioning of advertising and merchandising based on product purchases.

3) Brands advertising on Twitter get a new segmentation, insight, measurement and targeting tool, AND Twitter launches a polling capability for every user.

RBDR is sponsored by 20/20 Research, helping you do better research.

Check out 20/20’s case studies, if you have any interest in maintaining your knowledge of which of the newest research innovations will work best for you, your research business and your research department.

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Bob Lederer RBDR

Campaign optimizing to the minute. NFL goes webcast & global (RBDR 10.26.2015)

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Today on RBDR:

1) Vector Media Group claims a breakthrough app that it promises will be capable of optimizing online campaigns down to the minute within two years.

2) Why the National Football League paid particular research attention to one of its games this weekend between two teams with losing records.

3) And two independent studies hammer home the point that data-driven marketing, complemented by analytics, are essential for successful marketing.

RBDR is sponsored by 20/20 Research, helping you do better research.

Check out 20/20’s case studies if you have any interest in maintaining your knowledge of which of the newest research innovations will work best for you, your research business and your research department.

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Bob Lederer RBDR

Cos’ primary biz turn to selling data. Customer exp linked to loyalty. (RBDR 10.22.2015)

Today on RBDR:

1) MoffettNathanson Research explains that need for more and better data is leading companies to turn their focus from their primary business to finding ways to turn their collected data into a new revenue source.

2) Customer experience has always been assumed to directly impact Customer Loyalty. Now, Temkin Group presents statistical evidence of that connection, along with remarkable defined revenue impact (Link to this study here).

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit their website here.

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Bob Lederer RBDR

Formulating digital newspaper rules. Pay-Per-Click “clicking.” (RBDR 10.21.2015)

Today on RBDR:

1) Major newspapers in Miami, Dallas and Philadelphia agree to participate in national media study that will attempt to create best practices in digital media that can be shared.

2) WPP Chairman Sir Martin Sorrell tells a conference that continuing drops in digital newspaper advertising reinforce the idea that newspapers should implement paywalls.

3) Pay-Per-Click has broken through with marketers, according to Hanapin Marketing.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit their website at sotech.com.

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