Bob Lederer RBDR

SM Becomes #1 Tool for Marketers’ Launches | RBDR

December 7th, 2016. Today on RBDR:

1) Social media has leaped to the front of the toolkit that marketers use in their launch marketing strategies. Read this story for yourself by clicking here.

2) Ray Poynter addresses “why” online communities are so strongly and rapidly becoming a preferred research tool in client research — and what might the future look like for use of communities.

RBDR is sponsored this week by Symmetric Sampling, a Division of Decision Analyst, which is providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems. Learn more by visiting their website.

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Bob Lederer RBDR

Retail Beacons: They May Be Dead | RBDR

December 6th, 2016. Today on RBDR:

1) Retail beacons haven’t been close to the wide implementation that was expected – and one trusted observer believes their usefulness is past.

2) A Finnish company claims to have solved the in-store dilemma of collecting and understanding consumer shopping intentions with a unique solution.

RBDR is sponsored this week by Symmetric Sampling, a Division of Decision Analyst, which is providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems. Learn more by visiting their website.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RFL Communications, Inc.

New Evidence Shows MR Becoming More Attractive to Recent Grads | RBDR

December 5th, 2016. Today on RBDR:

1) Entry level “Analyst” job opportunities continue to thrive for 2016 undergraduates who have just become part of the job market. This and other evidence continues to grow about research’s opportunity to attract and recruit high schoolers to our industry.

2) Voxco’s corporate blog says it has identified four distinct steps that call enters across the U.S. have taken in the past 18 months in response to new TCPA regulations.

RBDR is sponsored this week by Symmetric Sampling, a Division of Decision Analyst, which is providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems. Learn more by visiting their website.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

How Big Data Can Change the Way Students Go to College | RBDR

December 1, 2016. Today on RBDR:

1) Big Data is being used by colleges and universities to better understand how prospective students might fit in their institutions, but Big Data can also simplify and strengthen high school students’ interest in and ability to discover where they should enroll to study their interests.

2) Online communities are gaining proponents and uses, including for an advocate/brand promoter situation.

RBDR is sponsored this week by Toluna, a leading digital insights provider that provides a suite of Experience Measurement solutions. Toluna works with one of the largest US-based retail organizations to measure in-store customer satisfaction, loyalty and advocacy via a dedicated CEM reporting system.

Register for a Toluna CEM-themed webinar today and learn how a #1 retailer drives top-line business results with Toluna: click here!

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

The Explosive Cost Increase of Primetime TV Advertising | RBDR

November 30th, 2016. Today on RBDR:

1) What happened to the cost of prime-time TV advertising in the past four years? TubeMogul reveals how much more expensive it has become during that time.

2) An Israeli startup may be something of a Holy Grail for online shoppers who tend to leave an e-shop to find reliable and relevant product reviews on social media – and thereby become disconnected from their buying intention.

RBDR is sponsored this week by Toluna, a leading digital insights provider that provides a suite of Experience Measurement solutions. Toluna works with one of the largest US-based retail organizations to measure in-store customer satisfaction, loyalty and advocacy via a dedicated CEM reporting system.

Register for a Toluna CEM-themed webinar today and learn how a #1 retailer drives top-line business results with Toluna: click here!

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.