No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the latest RBDR is uploaded. Click here: http://ow.ly/CfFWE
———————————————————————-
December 18, 2019

Today on RBDR: The Advertising Research Foundation in a study in collaboration with Advertiser Perceptions, the 4As and 217 advertisers, ad agencies and researchers confirmed a worrisome relationship between researchers and creatives that is deterring the latter from optimizing its outputs.

No need to spend time searching for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

One thought on “Can Rift Between MR And Creatives Be Healed? / RBDR

  1. I used to do a session at the Promotion Research Seminar on how to get along with creatives. It was a hard sell because researchers think their job is to be an impartial judge and not to help creatives do their best work.

Leave a Reply to Karen Tibbals Cancel reply