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December 18, 2019

Today on RBDR: The Advertising Research Foundation in a study in collaboration with Advertiser Perceptions, the 4As and 217 advertisers, ad agencies and researchers confirmed a worrisome relationship between researchers and creatives that is deterring the latter from optimizing its outputs.

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One thought on “Can Rift Between MR And Creatives Be Healed? / RBDR

  1. I used to do a session at the Promotion Research Seminar on how to get along with creatives. It was a hard sell because researchers think their job is to be an impartial judge and not to help creatives do their best work.

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