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December 18, 2019

Today on RBDR: The Advertising Research Foundation in a study in collaboration with Advertiser Perceptions, the 4As and 217 advertisers, ad agencies and researchers confirmed a worrisome relationship between researchers and creatives that is deterring the latter from optimizing its outputs.

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Published by Bob Lederer

Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards.

One thought on “Can Rift Between MR And Creatives Be Healed? / RBDR”

  1. I used to do a session at the Promotion Research Seminar on how to get along with creatives. It was a hard sell because researchers think their job is to be an impartial judge and not to help creatives do their best work.

    Reply

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