Bob Lederer RBDR

Temkin Group’s NPS test. Mkt exec 2015 hiring plans. Penn investment group. (RBDR 6.22.2015)

Today on RBDR: 1) Temkin Group’s study evaluates the power of Net Promoter Score. 2) Hiring plans for market researchers by marketing and advertising executives in the second half of 2015. 3) Need an investor for your research company or idea? As of September, look up Mark Penn and Stagwell Group, with $250 million ready to spend.

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Bob Lederer RBDR

Communispace becomes “C Space.” And “Big Analysis” ready to power Big Data. (RBDR 6.18.2015)

Today on RBDR: 1) Communispace has renamed the company C Space to reflect its broadened set of capabilities. 2) Has Big Data already become passé, before we have mastered it? Michael Fertik says, “Yes,” and that it’s time to welcome “Big Analysis.”
RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research. Check out FocusVision.com

FocusVision’s Resources Library contains webinars, white papers, best practices and case studies dealing with many of the critical issues facing the market research industry, including mobile research and cross-platform surveying.

The link: https://www.focusvision.com/learn/resource-library/

Bob Lederer RBDR

Poltrack wins Ephron Award. FB algorithm can mislead. Best mobile target group. (RBDR 6.17.2015)

Today on RBDR: 1) ARF’s second annual Erwin Ephron Demystification Award is presented to CBS Chief Research Officer David Poltrack. 2) SeekingAlpha presents Dallas Salazar’s analysis of Facebook’s algorithm that tracks how long any Facebook News Feed is viewed, then makes perhaps mistaken assumptions about similar subject matter being of special interest to that Facebook member. 3) WiseMarketer highlights an OtherLevels study about the mosts opportunistic target for mobile marketers.

‘RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research. Check out FocusVision.com

FocusVision’s Resources Library contains webinars, white papers, best practices and case studies dealing with many of the critical issues facing the market research industry, including mobile research and cross-platform surveying.

The link: https://www.focusvision.com/learn/resource-library/

Bob Lederer RBDR

Canadian pollsters take charge. 3 good social marketing metrics. (RBDR 6.16.2015)

Today on RBDR: 1) Canadian pollsters have decided that an intensive effort is needed by the country’s pollsters to fix pre-election work that has proved embarrassing. Their course of action begins with the new Canadian Association for Public Opinion Research. 2) Unmetric CEO Lux Narayan offers three particularly good metrics to be tracked by social media marketers.

RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research. Check out FocusVision.com

To register for FocusVision’s June 16 webinar, at 12 Noon EDT /9 am PDT, “Humanizing Data: The Evolution of Data Driven Insights,” click on this link: https://www.focusvision.com/events/panel-discussion-humanizing-quant-the-evolution-of-data-driven-insights/

This webinar will focus on how our customers combine quantitative and qualitative market research tools to streamline their workflows and humanize insights.

Bob Lederer RBDR

Larry Gold honored posthumously. More Mervin Field details. Digital Mktg ROI (RBDR 6.15.2015)

Today on RBDR: 1) Former Inside Research editor and longtime professional market researcher Larry Gold will posthumously receive a “Lifetime Achievement Award” from the Market Research Council. 2) The New York Times’ obituary for Mervin Field is well worth reading and we have a link to it for you. 3) Marketing Evolution’s Rex Briggs explains why digital marketing ROI is difficult but eminently measurable.

RBDR is sponsored by FocusVision, your single source solution for quantitative and qualitative research. Check out FocusVision.com

To register for FocusVision’s June 16 webinar, at 12 Noon EDT /9 am PDT, “Humanizing Data: The Evolution of Data Driven Insights,” click on this link: https://www.focusvision.com/events/panel-discussion-humanizing-quant-the-evolution-of-data-driven-insights/

This webinar will focus on how our customers combine quantitative and qualitative market research tools to streamline their workflows and humanize insights.