Cerberus Capital Management, the new owner of Chicago’s largest supermarket chain, Jewel/Osco, suddenly discontinued the chain’s loyalty card program. Why? Does this mean consumer analytics obtainable from such cards is overstated? What does it portend for other supermarkets using a loyalty card, or is this action an outlier?

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Published by Bob Lederer

Bob Lederer is the President and Publisher of RFL Communications, Inc. Serving the Market Research industry for over 20 years by providing news, insights and commentary, Bob continues to be one of the most prominent voices in the research business, providing a valuable perspective of insight in the multiple mediums he oversees. He is currently looking for opportunities to participate on company boards.

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