Bob Lederer RFL Communications, Inc.

What fewer P&G brands means to its CMK; IBM one of top in Big Data (RBDR 8/7/2014)

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Today on RBDR: 1) RBDR discusses the potential impact on P&G’s CMK research operations from the company’s 90-100 brand contraction.

2) IBM earns Forrester Research designations for prominence and excellence on two key Big Data elements.

3) Yahoo enlists comScore to improve measurement for advertising it hosts on varied websites. Meanwhile, comScore acquires MdotLabs to complement its NHT (Non-Human Traffic) number inflation Web fighting.

Bob Lederer RFL Communications, Inc.

New Intel processor faster, more robust, boosting MR capabilities; India TV ratings go dark–may stay so for foreseeable future; Canada makes $4m investment in poultry research; Confirmit MyMobile cops Customer of Year Award; Yahoo & Carnegie Mellon collaborate on smartphone development (RBDR–2/20/2014)

Today: 1) Intel introduces its newest, fastest, most robust data processor, which will expand research’s data handling–including volumes–capabilities and speed. 2) India’s TV and readership ratings go dark as the current TAM group (Kantar and Nielsen) seek to reverse new media research ownership guidelines. 3) Canada’s Agricultural Minister invests $4 million with Canadian Poultry Research Council to firm up the agribusiness sector. 4) Confirmit’s MYMobile app wins the TMC Customer 2014 of the Year Award. 5) Yahoo! Labs and Carnegie Mellon University researchers will collaborate in the next five years on smartphone app development and algorithms that can predict human behavior.

Bob Lederer RFL Communications, Inc.

RBDR for August 7, 2013

Yahoo! CEO Marissa Mayer tells Bloomberg News that Yahoo! R&D has hired 30 Ph.D. researchers this year and will add 20 more in 2013. In all likelihood, a good sign for market research at the company! DigitalMR World Ltd. CEO Michalis Michael adds more heat to the argument that current market research desperately needs to change its tools, model and day-to-day activities if it wants to survive in the digital world.