Bob Lederer RBDR

Guess What? Kantar Research Is Available for Purchase | RBDR

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April 30, 2018. Today on RBDR:

Two weeks ago, stock analysts recommended that WPP’s new management should sell its Data Management division, better known as the Kantar Research group. Over the weekend, three different reports emerged that stated that course of action was put in motion several months ago and continues at this time.

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Bob Lederer RBDR

WPP Management Update Says Kantar Not for Sale | RBDR

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April 24, 2018. Today on RBDR:

An update on WPP after the resignation of CEO Sir Martin Sorrell, which appears to be pooh-poohing any suggestion that its Data Management group be sold.

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Bob Lederer RBDR

Kantar 1st-Half 2017 Sales Under Water | RBDR

August 28, 2017. Today on RBDR:

1) WPP reports that Kantar’s Q2 revenues fell 4.6% – a worrisome, frightening, potential portent of bad things ahead for the whole industry.

2) The U.S. Supreme Court agrees to hear Carpenter V. United States, which could resolve whether cell phone location data is privacy protected.

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Bob Lederer RBDR

WPP: Sorrell to get successor? UBMobile CEO responds to mobile ad weakness report. (RBDR 05.16.2016)

Today on RBDR:

1) Speculation has begun about a successor to WPP founder & CEO Sir Martin Sorrell.

2) UBMobile CEO Craig Stevens has a comment in response to last Tuesday’s RBDR report on the poor performance of mobile advertising and the learning from that for mobile researchers.

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Bob Lederer RBDR

Formulating digital newspaper rules. Pay-Per-Click “clicking.” (RBDR 10.21.2015)

Today on RBDR:

1) Major newspapers in Miami, Dallas and Philadelphia agree to participate in national media study that will attempt to create best practices in digital media that can be shared.

2) WPP Chairman Sir Martin Sorrell tells a conference that continuing drops in digital newspaper advertising reinforce the idea that newspapers should implement paywalls.

3) Pay-Per-Click has broken through with marketers, according to Hanapin Marketing.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit their website at sotech.com.

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