Bob Lederer RBDR

Venture Capital for MR Still Slow Despite Dollars | RBDR

July 13, 2017. Today on RBDR:

1) A look at 2014 – 2017 venture capital investments in market research, from Crunchbase, abetted by information from TechCrunch.
2) The Journal of Advertising Research contains a study from Word of Mouth experts Brad Fay and Rick Larkin that states that online WOM differs from offline WOM.

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Bob Lederer RBDR

7% of location-based data inaccurate. WOM needs to be part of Ad development. (RBDR 2.24.2015)

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Today on RBDR: 1) For the first time, questions are being raised about the accuracy of location-based mobile data. 2) A WOMMA study indicates the value of strongly considering the role of word of mouth in advertising development. 3) Does the luxury market need a novel metric to measure ROI? Marketers in the luxury field believe so and offer their proposed metric.

Bob Lederer RBDR

Facebook “Like” can mislead. TV turn-ons. 6 ways big data damages biz. (RBDR 1.27.2015)

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Visit sotech.com

Today on RBDR: 1) Facebook “Likes” do not always indicate the message is liked, which raises the bigger issue of trying to understand normal behavior on Facebook. 2) The Council for Research Excellence spells out what communication techniques drive people to turn on their televisions and those that do the best job of getting people already watching to tune into a program. 3) “Six ways that Big data can damage your business” is a new blog that captures multiple issues with Big Data that require a business’ attention.

Bob Lederer RBDR

MR not trusted. WOM: 6 Trillion impressions? Mix Modeling Client of the Year (RBDR 12.9.2014)

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Today on RBDR: 1) A survey by the Global Research Business Network of 24,000 global respondents reveals a disturbing number who do not trust market researchers with their privacy. 2) The Word of Mouth Marketing Association’s promised study claims 6 TRILLION impressions and significantly more valuable impressions than are left by paid services. 3) RBDR announces the winner of its Client of the Year Award for the Mix Modeling category.

Bob Lederer RBDR

ELLO challenges all social nets. WOMMA’s value of conversation study (RBDR 9.29.2014)

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Today on RBR: 1) The new social network, Ello, takes on all established sites by talking up its advertising-free state. 2) WOMMA, the Word of Mouth Marketing Association, will release an important study this November that it says determines the value of a consumer conversation. 3) UK’s Information Commissioner’s Office says that app developers are asking users for too much personal information.