New, Compelling Covid-19 Messaging / RBDR

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July 15, 2020

Today on RBDR: Will Leach, CEO of Mindstate Group, has observed the marketing landscape during the Coronavirus, leading him to formulate several basic alterations in brand market messaging. He shares them with us today.(Please visit and download three Mindstate Blueprints at the Mindstate Group website:

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How Marketing Can Evolve With Innovation | RBDR

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November 8, 2018. Today on RBDR:

TriggerPoint founder Will Leach philosophizes on how marketing can and should evolve in order to cope and thrive with the continuing influx of innovation.

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IBM commits $100M to China analytics; Rogers Comm’s MR re NHL (RBDR–7/10/14)

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Today on RBDR: 1) IBM is making a $100 million commitment to fund Big Data & Analytics training and expertise at100 Chinese universities, 30 undergraduate programs and 5 Centers of Excellence. 2) Rogers Communications’ summer 2014 marketing plan for its Sportchannel, which will carry National Hockey League games this fall, is built around a market research study into how fans relate to the NHL. 3) Will Leach, who just founded Triggerpoint Behavioral Research & Design, has an interesting point of view about how MR agencies need to evolve their deliverables.

New MR tools: Curalate & IBM/Genesys; Ginny Valentine awards (RBDR–6/25/2014)

Sponsored by Precision Opinion (, for phone, focus+ and online, the most trusted name in market research.

Precision Opinion’s YouSay! mobile platform offers large domestic and international panels, along with a dynamic mobile survey platform that converts seamlessly to the screen size of smartphones and tablets — including IOs, Droid and Windows. In addition, the separate YouSay! app is generations above others in GeoFencing, Beacon Testing’s and Push Notifications. YouSay! is already designed to work with the release of IOs8 and offers the most competitive pricing around, including a “no-charge-per-complete” pricing structure.

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Today: 1) Client and supplier market researchers’ attendance at IIEX in Atlanta demonstrates their intense interest in the 3Ts: new MR tools, techniques and technologies. 2) Curalate is helping marketers understand what visuals on social media sites like Instagram and Pinterest mean. 3) IBM and Genesys are partnering on a learning platform to transform understanding of customer experience. 4) The 3rd annual Ginny Valentine Awards for bravery in market research were announced last week.