Bob Lederer RBDR

Trump stiffs pollster. Mrktrs file suit on Facebook. Next Gen MR Award winners. (RBDR 11.02.2016)

Today on RBDR:

1) Surprise! Republican presidential nominee Donald J. Trump has apparently stiffed his pollster, refusing to pay more than three-quarters of a million dollars.

2) Plus, three marketers file a class action lawsuit against Facebook for under-delivery of viewing time for their video advertisements.

3) Finally, we detail for you this year’s Next Generation of Market Research Award winners.

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Bob Lederer RBDR

Political polling and SurveyMonkey. Research data Facebook can bring to MR. (RBDR 11.24.2015)

Today on RBDR:

1) SurveyMonkey decides to risk its reputation by entering the political polling field.

2) What can Facebook provide market researchers? Doug Pruden and Terry Vavra spell out six things to start.

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Bob Lederer RBDR

FitBit dominates wearables. Online adv killing TV. Data as impt as product. (RBDR 9.11.2015)

Today on RBDR:

1) FitBit explains why it is dominating the wearables market so far, easily surpassing smart watches (even those from Apple).

2) A media research analyst projects the 12% annual growth rate for online advertising through 2020 is going to slowly kill TV.

3) Companies admit in a Capgemini & EMC study that they fear so much that the changing data landscape could leave their organization at a competitive disadvantage that they are taking extraordinary measures that break corporate data norms.

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Bob Lederer RBDR

“Likely Voters” stumped pollsters. Is PPM Nielsen’s OOH solution? (RBDR 11.10.2014)

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Today on RBDR: 1) How U.S. pollsters may have so miscalculated the spread between winning and losing candidates last week. 2) Another 2014 election story is about the overabundance of digital data that candidates had in their election efforts–and how it went unused. 3) Nielsen may finally have a handle on OOH (out-of-home) viewing, using the Arbitron PPM system it acquired earlier this year.

Bob Lederer RBDR

CBS supplements TV data. Tech wearable sensor breakthrough (RBDR 9/22/2014)

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Today on RBDR: 1) Scottish pollsters were uneasy tim their pre-vote efforts, and although they all got the final overall result correct the margin of error was way off. (http://fivethirtyeight.com/datalab/why-pollsters-think-they-underestimated-no-in-scotland/) (http://www.washingtonpost.com/blogs/worldviews/wp/2014/09/17/what-do-the-polls-really-say-about-scotlands-referendum-on-independence/) 2) CBS is launching additional time-shifted TV viewing data to supplement Nielsen data. 3) Two European institutions announced they have developed a method of creating wearable sensors by adding graphene to store-bought rubber bands.