Bob Lederer RFL Communications, Inc.

Six Common Traits Found In Customer-Centric Cos / RBDR

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Today on RBDR: The description “Customer-Centric company” is coveted by many organizations, but only a select few conduct themselves in a manner that earn them that distinction. Experience futurist Blake Morgan explains in her blog what companies in that exclusive grouping have in common.

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Bob Lederer RFL Communications, Inc.

Retail Media Ecosystems Smooth Data Sharing / RBDR

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January 31, 2022

Today on RBDR: Sharing of consumer data between retailers, brands/advertisers and media (TV,radio, OOH and displays) has been imperfect. However, the rise of Retail Media Networks is radically improving the situation. InfoSum Director of Enterprise Sales, Marty Kahnle, blogged about the situation and the InfoSum RMN. (Link to blog:
https://www.infosum.com/blog/what-is-a-retail-media-ecosystem)

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Bob Lederer RFL Communications, Inc.

Brands Must Alter Their Consumer Behavior Now / RBDR

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March 25, 2020

Today on RBDR: Companies and brands already find themselves under the gun as the U.S. Coronavirus crisis barely gets started. In the crosshairs are the fulfillment of their promises to consumers and somewhat obvious essentials they should be providing their consumers without a request.

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Bob Lederer RFL Communications, Inc.

MRS – Kantar “Intelligence Capital” Study | RBDR

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March 26, 2019

Today on RBDR: The MRS/Kantar study, “The Responsive Business: Creating Growth and Value Through Intelligence Capital,” has international repercussions. It explains in exquisite detail “Intelligence Capital” with a handful of helpful corporate case histories of businesses which have successfully pursued this course. (Link to report: https://www.mrs.org.uk/campaign/video/the-responsive-business?MKTG=IC2019)

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Bob Lederer RBDR

Walgreens Cooler Data Collectors Could Lead to Smart Ad Network

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January 15, 2019

Today on RBDR: Walgreens Boots Alliance is testing a technology with embedded cameras, sensors and digital screens in cooler doors. If it catches on, it has the potential to form a new network of smart advertising-targeted displays.

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