Influencer Marketing Effectiveness Is Waning / RBDR

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December 6, 2018.

Today on RBDR: Influencer marketing, a marketing element for nearly three-quarters of companies with formal marketing plans, is showing signs of being less effective from overuse.

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Temkin Group says VOC gaining momentum with large companies; [x+1] report on tension between marketers & consumers; NGMR award winners (BrainJuicer & Insite Consulting) chat with Bob Lederer (RBDR–10/25/13)

Today: 1) A Temkin Group study on Voice of the Customer says for the third consecutive year large companies are overwhelmingly having a positive experience. (Download instructions for the study are on the video.) 2) An [X+1] study of tension between marketers and consumers shows that the latter really don’t like broadly targeting messaging, but at the same time consumers are not as averse to banner ads as many believe. (Download instructions are also in today’s video.) 3) Next Generation Market Research “Disruptive Innovation” award winners BrainJuicer and Insites Consulting spoke with Bob Lederer about U.S. and Europe research selling/servicing and short-term changes they expect in the MR industry.

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