Bob Lederer RBDR

Traffic Audit Bureau gets name change. VR touted as “ultimate” storytelling tool. (RBDR 04.21.2016)

Today on RBDR:

1) The Traffic Audit Bureau renames itself “Geopath.”

2) Virtual Reality is winning praise from very professional people as the “ultimate emotive storytelling tool.”

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, but no matter how long you have been conducting online communities KL Communications has the means to freshen up and improve yours. Check out its Co-Creation capabilities and everything else they have to offer, by visiting their website.

Also, consider today’s advice from KL Communications President Kevin Lonnie:

To inspire collaboration in a co-creation environment, make gamification a central tenet to the experience. For example, have participants work together during certain activities to earn participation rewards.

This inspires them to work together, but also appeals to their sense of competition, so they are willing to collaborate and work together to earn more points and fully compete.

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Bob Lederer RBDR

What will drive VR adoption? Turner applies IBM Watson. Best Facebook Engagement. (RBDR 03.02.2016)

Today on RBDR:

1) What will most strongly drive adoption of Virtual Reality with consumers? Research firm Superdata says it’s smartphone exposures to VR.

2) Turner Entertainment becomes the first broadcast sales business to implement IBM Watson into its client advertising services.

3) The optimum conditions for Facebook engagement have been studied and analyzed by Buzzsumo.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance, visit their website.

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Bob Lederer RBDR

Hannu Verkasalo talks World Mobile Congress, research lessons. (RBDR 03.01.2016)

Today on RBDR:

Hannu Verkasalo of Verto Analytics discusses what he learned at last week’s global World Mobile Congress 2016 in Barcelona, Spain that he will apply to his mobile research efforts.

Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance, visit their website.

Don’t search for today’s RBDR! Receive an email, Monday-Thursday, with multiple links to the newest video as soon as it is uploaded. To subscribe, click here.

Bob Lederer RBDR

How close should researchers get? Apple enters VR. IAB tries unifying. (RBDR 02.02.2016)

Today on RBDR:

1) Sneak peek at a NewMR presentation from Edward Appleton and Aastha Tiku later this week about how close a researchers can/should get to their subject for the best results. Find a link to this study here.

2) Apple joins the expanding field of technical businesses who are in on the Virtual Reality and Augmented Reality field.

3) The Interactive Advertising Bureau releases “Data Segments and Techniques Lexicon,” hoping to get everyone in the data field on the same page.

RBDR is sponsored today and this week by Decision Analyst, helping companies accelerate new product development.

New products are pathways to the future, the lifeblood of strategic survival. You are invited to read Decision Analyst President Jerry W. Thomas’ article, “New Products.” Find it here.

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Bob Lederer RBDR

Surveys: move is on to mobile. New FB virtual reality center. (RBDR 01.26.2016)

Today on RBDR:

1) The incredible research transition underway from PC survey taking to mobile is documented by Lucid’s Patrick Comer.

2) Facebook is opening a Pittsburgh research center to bring to market its Oculus virtual reality platform, what some see as the next big thing in research technology and capability.

RBDR is sponsored by L&E Research, where recruiting is their passion. Quality respondents plus quality information. It’s that simple.

Visit LEResearch.com, and while you’re there, check out its post about how to find and put together all the elements to go into gaining a clear picture for researchers of “the whole truth.” Find the direct link here.

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