Bob Lederer RBDR

Suggestions for Pollsters so that Trump-like Victory is Not a Surprise | RBDR

November 28th, 2016. Today on RBDR:

1) AOL announces to its employees that a corporate restructuring will make DATA one of the three corporate focuses.

2) Andrew Grenville of MARU/Matchbox makes the case that election pollsters should create an online community that it can return to over an extended period of a campaign. It can shine a light on changes in voter attitudes and behavior, making it far more valuable than one-time survey takers.

3) Recommended viewing: this week’s Fareed Zakaria GPS on CNN for a segment he produced with Steven Johnson concerning the traditional positive impact of “fun,” which points to research’s adoption of gamification as an important initiative.

RBDR is sponsored this week by Toluna, a leading digital insights provider that provides a suite of Experience Measurement solutions. Toluna works with one of the largest US-based retail organizations to measure in-store customer satisfaction, loyalty and advocacy via a dedicated CEM reporting system.

Register for a Toluna CEM-themed webinar today and learn how a #1 retailer drives top-line business results with Toluna: click here!

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Bob Lederer RBDR

Big Data: Essential for Marketers’ Reach to Millennials | RBDR

Wednesday November 9th, 2016. Today on RBDR:

1) Big Data is a very valuable market tool in reaching out to Millennials.
2) USC Information Sciences Institute computer scientist Emilio Ferrara has a startling discovery from a study of one month’s worth of tweets about the presidential election were actually generated by pro-Trump and pro-Clinton software robots.

RBDR is sponsored by Nuance, offering multi-language verbatim coding services to quantify the meaning of open-ended answers. Read Nuance’s article on “Tips for Choosing A Coding Partner” by clicking here.

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Bob Lederer RBDR

3 presidential poll methods detailed. Employers may want workers to wear Fitbit. (RBDR 10.26.2016)

Today on RBDR:

1) Three very different polling techniques being used in this year’s presidential campaign are explained.

2) Plus, research has been excited by the prospect of collecting unique, valuable information, but a new study says an ROI from employee use of Fitbit has been calculated. That could induce employers to push employees to use this wearable.

RBDR is sponsored this week by 20/20 Research, helping you do better research.

20/20 Research provides the most comprehensive array of research services and technology, supporting at three facilities everything from face-to-face research to digital chats, online discussions and streaming interviews through innovative technology platforms. Plus, it is backed by some of the best, most experienced support in the research field.

Download the 20/20 white paper that presents best practices in online discussions – not your run of the mill new ideas, but those based on advanced analytic study of this research technique. Read it by clicking here.

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Bob Lederer RFL Communications, Inc.

Joel Benenson disagrees but knows why 3/4 of U.S. “thinks” polls are biased; Many tweeters unknowingly reveal their physical location (RBDR–9/12/13)

Today: 1) Benenson Strategy Group President Joel Benenson (Obama’s pollster and advisor in his two presidential campaigns) responds to some of the results from Kantar’s survey that shows Americans think polling is biased.  2) A USC graduate student, Chris Weidemann, studied Twitter and he concluded that 20% of tweets inadvertently release the user’s physical location. He also developed an app that can detect tweeters’ locations.

Sponsored by Precision Opinion, for phone, focus+ and online–the most trusted name in market research.

On the Precision Opinion website, find out for yourself why this business has experienced explosive growth over the last two years: http://www.precisionopinion.com