Bob Lederer RFL Communications, Inc.

RFL’s annual awards for 2013 Exec of Year, Speech of Year, Client MRer of Year, Vaughn Mordecai’s inspiring message (RBDR–12/19/2013)

Today: The last RBDR for 2013 has RFL Communications annual MR industry awards:
• Research Business Report’s ” 2013 Market Research Executive of the Year”
• Research Conference Report’s “2013 MR Conference Speech of the Year”
• Research Department Report’s “Client Market Research Executive of the Year.”

We close our coverage with Discovery Research Group President Vaughn Mordecai’s inspiring “2 Minutes With” commentary.

Sponsored by uSamp (http://www.usamp.com), the Answer Network offering technology solutions and survey respondents for consumer and business insights.

Bob Lederer RFL Communications, Inc.

More predicted Big Data evolution in 2014; Marketing expert smartly assesses MR (RBDR 12 18 13)

Today: 1) Act-On Software projects a Big Data evolution in 2014 in which marketing zeroes in on several important elements it can provide. 2) In a not-to-be-missed interview, marketing Black Ink guru Jeff Winsper discusses marketing’s relationship with market research and how MR can elevate its internal status.

Sponsored today and this week by uSamp (http://www.usamp.com), The Answer Network, offering technology solutions and survey respondents for consumer and business insights.

Bob Lederer RFL Communications, Inc.

Data Giant Twitter’s Better Investor Potential; Secrets of Super Bowl Commercials (RBDR–12/16/2013)

Today: 1) The Motley Fool Wall Street analyst Jamal Carnette re-evaluates Twitter’s investor value based on its unusually strong Research & Development spending, 2) A look ahead at the 2014 Super Bowl and, for many viewers of the game, its commercials.

Sponsored today and this week by uSamp, The Answer Network offering technology solutions and survey respondents for consumer and business insights.

Bob Lederer RFL Communications, Inc.

Mobile research trends spelled out and explained (RBDR–12/9/2013)

Today: uSamp SVP Mobile Business Solutions Lisa Wilding Brown reveals to RBDR viewers that many clients are planning to make mobile research a much larger portion of their research investment in 2014, she explains why that is the case and she touches on misconceptions about mobile research.

Sponsored by Nuance from Decision Analyst (http://www.decisionanalyst.com), its news multi-language verbatim coding service that helps companies quantify the meaning of open-ended response to questions.

Find out Nuance’s important elements and capabilities at:

http://www.nuancecoding.com/services/global.html

http://www.nuancecoding.com/resources/glossary.html

Bob Lederer RFL Communications, Inc.

Nielsen enters online panel biz––will acquire Harris Interactive; Multi-platform marketing realities; Howard Moskowitz on CBS Sunday Morning; New York Times replaces Nate Silver (RBDR-11/26/2013)

Today: Nielsen Company is entering the Online Panel business–It will acquire Harris Interactive for $117 million… 1) comScore’s “Marketing to Multi-Platform Majority” white paper delves into a new reality: marketers must understand the digital devices that consumers use to access content, and the percentage of content they gain rom desktop versus mobile devices. 2) Moskowitz Jacobs’ President, Howard Moskowitz, played a major role on CBS Sunday Morning’s feature about healthy versus junk food. The link to his segment: http://www.cbsnews.com/videos/food-wars-healthy-snacks-vs-junk-food/. Move to the 4:09 mark for Howard’s entree to the story.
3) The New York Times has replaced Nate Silver and his FiveThirtyEight.com column with a new team led by David Leonhardt.

Sponsored by uSamp, offering technology solutions and survey respondents for consumer and business insights.

It’s time for researchers to optimize mobile for their important purposes. uSamp wants to share how to do that in a webinar, “What the Mobile Web Means to MR.”

It happens Wednesday December 11 at 2PM EST (1PM Central & 11AM Pacific).

To register for it: https://www4.gotomeeting.com/register/248727911