Microsoft Pulse additions. Viacom’s cable data. Fledgling brands’ ideal focus. (RBDR 03.10.2016)

Today on RBDR:

1) Microsoft Pulse adds new video research component.

2) Viacom says it intends to drastically change and improve the cable buying process by offering and applying new, targeted audience segment data.

3) A brand that is not doing well should pay special attention to the habits of its users, not traditional considerations like positioning and market segments, claims a University of Texas professor.

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Amazon the next industry entrant? mHealth imperfections. iWatch next week (PRVR 9/02 – 05/ 2014)

Pharma Research VIDEO Report is sponsored by the Toluna Healthcare Practice, offering highly engaged physicians, health professionals and ailment sufferers for global research using cutting-edge methodologies, sophisticated, yet easy-to-use analytic tools and specialized products including Pharmacy Intercept, dedicated communities, patient record studies and more.

For more information:

On this PRVR: 1) Reports suggest that Amazon is about to join the ranks of Samsung, Google and Apple in the pharma and health care consumer fields. 2) MHealth tools are highly imperfect, according to a University of Texas study published in the Journal of Medical Internet Research. 3) Gartner says MHealth devices have reached their peak of hype and now need to escape a “trough of disillusionment.” 4) Beneufit, Inc.’s device for Parkinsons patients stands out in the field of MHealth. 5) Government health data needs to be put into context in order for consumers to reap the benefits of these data, advises Premier, Inc. in a letter to the Senate Finance Committee. 6) Apple’s iWatch will be introduced September 9.