Bob Lederer RBDR

Study shows social can add to brand research (RBDR 1.19.2015)

RBDR is sponsored by SoapBoxSample, a member of the ISA family of companies, providing a fresh approach to online research.

Visit http://www.soapboxsample.com/survey-magazine-the-trust-relationship to access an article about consumer acceptance of passive metering, authored by SoapBoxSample Chief of Operations Jacqueline Rosales.

Today on RBDR: We interview the three key developers of a research study that demonstrated that social data is also quantitative and predictive, on top of what everyone accepts as its qualitative nature: University of Maryland Professor of Marketing Wendy Moe, Converseon CEO Rob Key and Rubinson Partners President Joel Rubinson.

Bob Lederer RBDR

Social media finds MR niche? RBDR’s 1st Client of the Year awarded (RBDR 12.1.2014)

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RBDR is sponsored today and this week by Toluna, featuring PanelPortal, a branded community solution that lets you listen and learn from the people you want to understand most.

To learn more, please visit: http://www.toluna-group.com/brands-connecting-with-people/panelportal/resources

On today’s RBDR: 1) Has social media finally earned research reliance? University of Maryland Professor Wendy Moe’s new paper is the evidence Rubinson Partners’ Joel Rubinson says he needs to say, Yes. 2) RBDR announces a new series of annual Client of the Year Awards for nearly 20 different research categories. Today, the first award is announced for the client making best use of Text Analytics.

Bob Lederer RFL Communications, Inc.

No consensus on mktg data priority; Mkters can’t close loop on consumers (RBDR–7/21/2014)

RBDR is sponsored this week by Research Now,
with the industry’s largest online panel and behavioral data set. Discover how to improve mobile ad targeting and better evaluate in-app ad effectiveness

To register for the August 4 Research Now webinar on making your surveys mobile ready, visit http://www.mobilenowsurveys.com/?utm_source=Research_Now_Corporate_Site&utm_medium=Homepage_Banner&utm_campaign=August_Mobile_Webinar
Making news on RBDR today: 1) An Incite Marketing & Communications study of marketers and their data priorities reveals four important points of view and, more importantly, no consensus. 2) In the UK, second quarter marketing spending was up even as spending on MR was down. 3) University of Maryland Professor Roland Rust points out that marketers are adept at collecting customer data, but they are noticeably deficient in conducting real-time marketing activity. That will continue for some time.