University of Georgia – RFL Communications, Inc.

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com
Today on RBDR: Assistant Professors from the University of Georgia, George Washington University and Johns Hopkins are comparing data collected from Twitter with online surveys data about attitudes about vaccinations during specific time periods. Their goal is to find ways of inserting tweets to fill in data holes left by survey research and, possibly, to supplant online surveys on the subject.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so the you can make more confident business decisions.

Today: 1) Facebook’s new Audience Insights tool for marketers may be turning its data into one of the market’s most comprehensive planning tools. 2) Notoriously unpredictable New Product forecasting can be improved by 15-40% by considering and tracking online buzz for a good period of time prior to the product launch. 3) Google and other search engines face a very stiff new privacy requirement in the European Union: following through on user requests to remove their personal dat from their search information.

Tag: University of Georgia

15-40% BETTER NP predictability; EU’s new STIFF search privacy rules (RBDR–5/15/2014)