Chris Clow RFL Communications, Inc.

The advertising fallout of Brexit. Industry Forecaster details. (RBDR 08.04.2016)

Today on RBDR:

1) The fallout, so far, on advertising and ad creatives from the UK’s Brexit vote.

2) Visible Measures’ new “Industry Forecaster” can view and predict video viewership trends for up to 28 days into the future.

RBDR is sponsored by Decision Analyst, offering an array of advanced analytic techniques to optimize marketing and advertising. You are invited to read Decision Analyst’s article titled “Optimizing Messaging & Positioning with Choice Modeling.” Find it by clicking here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

How the one UK pollster accurately predicted Brexit result. (RBDR 07.11.2016)

Today on RBDR:

1) One UK pollster correctly predicted that the populace would vote to leave the EU. How “Qriously” did it.

2) Chief Marketing Officers are taking control of responsibility of customer experience as part of a bigger evolution in which CMOs are being perceived more as revenue producers and far less as drains through marketing expenditures.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website for more information.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Fulgoni on Black Friday cont’d. Client of Year Award. YouGov on UK pollsters. (RBDR 12.15.2015)

Today on RBDR:

1) comScore Chairman Emeritus Gian Fulgoni wraps up his thoughts about the implications on research from the 2015 evolution of Black Friday and Cyber Monday.

2) RFL’s Client of the Year in the Foresight Growth category is Johnson & Johnson Canada’s Jeff Srour.

3) YouGov released its analysis about what pollsters did wrong in their projections for last May’s UK elections.

RBDR is sponsored by 20/20 Research, helping you do better research.

Visit 20/20’s Case Studies website to maintain and upgrade your knowledge of which of the newest research innovations will work best for you.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here.