Bob Lederer RBDR

MR Has No Choice: Help Solve Marketing Effectiveness | RBDR

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February 13, 2018. Today on RBDR:

Marketing’s problems continue to multiply. One of them, measuring marketing effectiveness, happens to be an opportunity for marketing research. No other internal function can help calculate ROI of marketing.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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Bob Lederer RBDR

Great Client Research Department Ideas | RBDR

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January 24, 2018. Today on RBDR:

A nice summary of leading ideas used by 10 client research executives has been prepared by Ray Poynter with support from Vision Critical.

RBDR is sponsored this week by RFL Client Consulting, the new service designed to deliver state-of-the-art, unique services such as PR guidance for NP & Service launches, facilitation on your behalf with your procurement department and MR Agency selection. Using experiences and the expertise collected from over 300 client research organizations and thousands of research agency organizations over 24 years, RFL Client Consulting is ready to boost a client or MR agency’s effectiveness and efficiency.

For details on how RFL Client Consulting can help, please click here.

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Bob Lederer RBDR

Unilever MR, Globally, Taking on Local Battles | RBDR

January 9, 2018. Today on RBDR:

Unilever’s global marketing prowess is more and more challenged by aggressive, innovative local marketers, which have forced localized marketing and marketing research efforts to develop speedy, effective responses.

(Link to the blog that this report emanated from: https://www.wsj.com/articles/outfoxed-by-small-batch-upstarts-unilever-decides-to-imitate-them-1514910342)

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view snippets from a sample Video Testimonial, please visit our main page and our publications page.

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Bob Lederer RBDR

The 2018 Outlook for MR based on One Important Study | RBDR

November 28, 2017. Today on RBDR:

A Gartner marketing study of 353 U.S. and UK marketers paints a less-than-rosy picture for marketing activity in 2018, which likely translates into a difficult year for marketing research, as well.

This week’s RBDR is sponsored by OdinText, the best data and text-mining platform in marketing research.

Take out an OdinText license for this coming January (2018)and receive free OdinText training and its use of through the end of this year.

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Bob Lederer RBDR

Most Online Ads Ineffective – and There’s MASSIVE Fraud | RBDR

Today’s video features a change in format going forward.

September 27, 2017. Today on RBDR:

Digital advertising waste is not marketers’ only online problem with this advertising area. There is rampant fraud as well.

Find the link to the original story here.

This week’s RBDR is sponsored by RFL Video Testimonials, bringing a research agency/vendor’s happy, loyal customers and their experiences to life. Multiple versions of a highly loyal and appreciative customer’s video testimonials on your website can build your revenues and profits. It also builds perceptions about your products and services from an “AWARENESS” level to “CONSIDERATION” and to the ultimate goal, ADVOCACY.”

To view snippets from a sample Video Testimonial, please visit our main page and our publications page.

For details on how we can prepare an RFL Video Testimonial please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.