Bob Lederer RBDR

Paris, UK Elections Indicate Pollster Turnaround | RBDR

June 12, 2017. Today on RBDR:

1) After prediction success in the French presidential election and UK parliamentary SNAP election, pollsters seem to have righted the ship.
2) Survey Sampling is offering a free sample test for B2B panels that it says will reveal demographics and firmographics.
3) With an estimated 70% of apps collecting and then sharing the personal data of those app users, there is a free service available to consumers to find out what’s being shared and with whom.

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Chris Clow RFL Communications, Inc.

The advertising fallout of Brexit. Industry Forecaster details. (RBDR 08.04.2016)

Today on RBDR:

1) The fallout, so far, on advertising and ad creatives from the UK’s Brexit vote.

2) Visible Measures’ new “Industry Forecaster” can view and predict video viewership trends for up to 28 days into the future.

RBDR is sponsored by Decision Analyst, offering an array of advanced analytic techniques to optimize marketing and advertising. You are invited to read Decision Analyst’s article titled “Optimizing Messaging & Positioning with Choice Modeling.” Find it by clicking here.

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Bob Lederer RBDR

How the one UK pollster accurately predicted Brexit result. (RBDR 07.11.2016)

Today on RBDR:

1) One UK pollster correctly predicted that the populace would vote to leave the EU. How “Qriously” did it.

2) Chief Marketing Officers are taking control of responsibility of customer experience as part of a bigger evolution in which CMOs are being perceived more as revenue producers and far less as drains through marketing expenditures.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. Visit their website for more information.

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Bob Lederer RBDR

Brand Mavens a retailer focus. CMO SM metric. TV decided UK election. (RBDR 5.29.2015)

Today on RBDR: 1) CashStar, Retail Touchpoints and the Texas A&M Center for Retail Studies say they have identified a cutting-edge consumer segment, “Brand Mavens,” who demonstrate great retail influence. 2) Forrester Research VP & Principal Analyst Nate Elliot is hopeful that a few social media sites’ development of a relevant social media metric for CMOs, could catch on. 3) One media channel in particular, television, may have had undue influence on how UK voters made up their minds and cast their ballots in the recent parliamentary elections.

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Bob Lederer RBDR

Nielsen moving to UK. Did lack of MR damage Google Glass? (RBDR 3.3.2015)

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Today on RBDR: 1) Nielsen N.V. is moving its corporate headquarters to the UK from The Netherlands for shareholder reasons. 2) The Consumer Goods Forum board issues a set of Consumer Engagement Principles to guide its consumer good companies in their information sharing with customers. 3) Collin Sebastian writes on Mediapost his explanation for the failure of Google Glass. At the top of his list is the lack of research into its potential customer base and how Glass could be used.