Bob Lederer RBDR

Behind comScore-Rentrak merger. Twitter NP in works? (RBDR 10.1.2015)

Today on RBDR:

1) The comScore merger with Rentrak should not be much of a surprise when you consider their respective ownership moves of the past year.

2) Twitter is reported to be working on a longer-form version of the 140-character service (story link HERE).

RBDR is sponsored by KL Communications, a collaborative research agency specializing in customer co-creation through its proprietary CrowdWeaving service.

KL is pleased to provide a white paper with insights into the unique ability of its Crowdweaving co-creation service to attract greater participation from particularly creative individuals.

Visit klcommunications.com and read the white paper HERE.

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Bob Lederer RBDR

How Twitter users connect w/TV. What’s specifically wrong with Big Data. (RBDR 9.30.2015)

Today on RBDR: 1) Twitter reveals results of a study that shows a new dramatic link between television viewing and tweeting. (Story link: http://fortune.com/2015/09/21/here-are-some-tv-tips-from-twitter-everyones-favorite-second-screen/) 2) If you have a strong and positive belief about the current state of Big Data, you will want to think again after you hear our interview with Slater Victoroff, CEO of indico Data Solutions, on RBDR. (Story link: http://techcrunch.com/2015/09/10/big-data-doesnt-exist/#.nzwjs5:Q70F)

RBDR is sponsored by KL Communications, a collaborative research agency specializing in customer co-creation through its proprietary CrowdWeaving service.

KL is pleased to provide a white paper with insights into the unique ability of its Crowdweaving co-creation service to attract greater participation from particularly creative individuals.

Visit klcommunications.com and klcommunications.com/whitepaper.pdf.

Don’t spend your time “searching” for today’s RBDR video. Subscribe to receive a personal email as soon as the new RBDR is uploaded. Click here: http://ow.ly/CfFWE

Bob Lederer RBDR

22 easy Data Scientist “fixes,” Why Google WILL BUY Twitter (RBDR 9.9.2015)

Today on RBDR: 1) “22 easy-to-fix worst mistakes for data scientists” contains numerous guidelines some that are “maverick” in nature, but all also apply to client market researchers. (Link: (www.datasciencecentral.com/profiles/blogs/10-worst-mistakes-for-data-scientists) 2) Outspoken Wall Street analyst insists that Google can, should and will acquire Twitter. (http://www.cmlviz.com/cmld3b/lite.php?number=2&app=news&cml_article_id=20150831_TWTR)

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Bob Lederer RBDR, RFL Communications, Inc.

Oracle buys Maxymizer. Google Glass returning. (RBDR 8.31.2015)

Today on RBDR:

1) Oracle enters an agreement to buy Maxymizer, boosting its Web viewing measurement and analysis.

2) New statistics reveal companies are shifting their focus and spending from customer channels to tracking the full customer journey and new evidence of the TV-Twitter connection, and its benefits.

3) Multiple reports says Google Glass is coming back, boasting additions and improvements.

RBDR is sponsored today and this week by Decision Analyst, helping companies build stronger brands through advanced analytics.

You are invited to read Decision Analyst President Jerry Thomas’ article on making better sense of CPG new product sales projections, which you can find by clicking HERE.

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Bob Lederer RBDR

Customer centricity: what Comcast must do. Social media bias exposed.(RBDR 6.30.2015)

Today on RBDR: 1) Pointed suggestions and recommendation from a call center expert about the steps Comcast must take in order to ensure its customer centricity initiative is more than rhetoric. 2) A Northwestern University study points out specific biases inherent in the use of social media data.

RBDR is sponsored today and this week by Toluna, celebrating its 15th anniversary and anxiously sharing its view about the future of market research in a specially produced video featuring CEO Frederic-Charles Petit.

Here is the link: http://www.toluna-group.com/about-toluna/about/toluna-15-years

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