Bob Lederer RBDR

Clustering Twitter Users into Demo-definable Groups | RBDR

July 19, 2017. Today on RBDR:

1) Penn State researchers are studying how to make demographic sense of Twitter users in groups so that these can be sliced and iced demographically.

2) MarketResearchCareer’s annual supplier study is out and we zero in on the choices of 3,200 respondents in Thought Leadership, Unique Methodologies, and Quality Deliverables among full-service agencies, qualitative agencies, syndicated providers, online sample and online survey software.

This week’s RBDR is sponsored by the industry expertise of Socratic Technologies. You can take advantage of Socratic’s work that has led to developed insights in varied areas of research. Chairman Bill MacElroy has recently prepared papers for the Market Research Institute International on topics, including “engagement gamification” at no cost.

To access Bill MacElroy’s paper on engagement gamification, please click here.

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Bob Lederer RBDR

Surprising #1 on new RFL Global Top 50 list | RBDR

July 17, 2017. Today on RBDR:

Presentation and explanation of some of the aspects of the just released RFL Global Top 50 Research Organizations. It features a new, shocking number one company, as well as a handful of companies not seen on other research industry lists of the largest research organizations.

Here is where you can download this year’s report.

This week’s RBDR is sponsored by the industry expert, Socratic Technologies. You can take advantage of Socratic’s expertise in varied areas of research. Chairman Bill MacElroy has recently prepared papers for the Market Research Institute International on topics, including “engagement gamification” at no cost.

To access Bill MacElroy’s paper on engagement gamification, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Twitter Considering Wider Data Sharing With Paid Service | RBDR

March 29, 2017. Today on RBDR:

1) Twitter is reportedly planning to create a paid Twitter service with enhanced data availability.

2) B2B marketers are generally happy with their data providers, according to a study from Openprise. Among its conclusions: the more data providers used by a marketer, the greater their degree of satisfaction.

This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s happy and loyal customers to life.

Using our 23 years of experience in dealing with research agencies of all shapes and sizes–and based on your specific input concerning subject matter you would like your customer to speak about–we will discuss your company with your chosen customer in a video testimonial. It takes about one week, at a cost that is well affordable. Post it on your website and use it for other everyday and special promotional purposes.

For details on how RFL Testimonial Videography can help, please click here.

No need to spend time “searching” for today’s RBDR video. Subscribe to receive a FREE, personal email as soon as the new RBDR is uploaded. Click here.

Bob Lederer RBDR

Brands’ Learning Needs for “Systems” 1 and 2 | RBDR

December 8, 2016. Today on RBDR:

1) What brands and researchers are coming to understand about System 1 and System 2.

2) The Atlanta Braves’ VP Marketing, Adam Zimmerman, discusses his essential, “must have” data possibilities.

RBDR is sponsored this week by Symmetric Sampling, a Division of Decision Analyst, which is providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems. Learn more by visiting their website.

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Bob Lederer RBDR, RFL Communications, Inc.

Brand MR must separate brand, non-users. Shift to SM data’s implications on CX. (RBDR 10.25.2016)

Today on RBDR:

1) An important new research project explains why brand research must separate brand users from non-users. Read this report by clicking here.

2) Plus, a 2016 Customer Experience report from Falcon.io discovers the adoption and shift to social media data as the most important focal point for customer experience.

RBDR is sponsored this week by 20/20 Research, helping you do better research.

20/20 Research provides the most comprehensive array of research services and technology, supporting at three facilities everything from face-to-face research to digital chats, online discussions and streaming interviews through innovative technology platforms. Plus, it is backed by some of the best, most experienced support in the research field.

Download the 20/20 white paper that presents best practices in online discussions – not your run of the mill new ideas, but those based on advanced analytic study of this research technique. Read it by clicking here.

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