Bob Lederer RFL Communications, Inc.

No MR for Xbox One; Twitter’s millions from data sales; Facebook’s new ad measure (RBDR–10/10/13)

Today: 1) Two days after word broke that a Microsoft VP Marketing & Sales indicated Xbox One might collect data for market research purposes, the company issued a statement denying that was in their plans. 2) Twitter made $47.5 million selling its data last year and it’s taking in even more this year. 3) Facebook has revised its advertising and ad measurement processes, making them much more client-friendly and attentive to their needs.

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Bob Lederer RFL Communications, Inc.

Facebook vs. Twitter TV War; MR Dir. a 2020 corporate marketing essential (RBDR–10/08/13)

Today: 1) The Facebook versus Twitter street fight for the attention and commitment of TV networks and the TV industry in general is gaining global momentum. 2) ANA’s Marketing 2020 study shows winning marketing organizations will create a hub-and-spoke alignment with the CMO as the nucleus and market research as one of the critical spokes.

Sponsored by Precision Opinion, for phone, focus and online-the most trusted name in market research.

On the Precision Opinion website, find out the business’ growth rampage over the last two years: http://www.precisionopinion.com

Bob Lederer RFL Communications, Inc.

Twitter tweets its IPO; Rentrak primed for takeover? GOP pollsters mull how to improve their work (RBDR–9/16/13)

Today: 1) Twitter tweeted about its filing with the SEC for an IPO. 2) Bloomberg News foresees a Rentrak sale to one of several larger media research companies. 3) GOP pollsters are reviewing their 2012 polling methods with an eye on making changes.

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Bob Lederer RFL Communications, Inc.

Joel Benenson disagrees but knows why 3/4 of U.S. “thinks” polls are biased; Many tweeters unknowingly reveal their physical location (RBDR–9/12/13)

Today: 1) Benenson Strategy Group President Joel Benenson (Obama’s pollster and advisor in his two presidential campaigns) responds to some of the results from Kantar’s survey that shows Americans think polling is biased.  2) A USC graduate student, Chris Weidemann, studied Twitter and he concluded that 20% of tweets inadvertently release the user’s physical location. He also developed an app that can detect tweeters’ locations.

Sponsored by Precision Opinion, for phone, focus+ and online–the most trusted name in market research.

On the Precision Opinion website, find out for yourself why this business has experienced explosive growth over the last two years: http://www.precisionopinion.com

Bob Lederer RFL Communications, Inc.

RBDR for August 21, 2013

A report says Google has secured a patent for a “pay-to-gaze” patent that could be workable with advertising cost via Google Glass. Are there two types of Twitter users? And will tweets evolve from what they are today–mainly social–to a more commercial use in the future? A study from professors at the University of Pittsburgh and Columbia University examine these questions.