Bob Lederer RBDR

SM assesses brand health. Sales predictor looks for commercial testers. (RBDR 9/5/2014)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out detail about clients that have benefitted from working with Curiosity Insight Stream at: http://www.curiosityinsightstream.com/case_studies
Today on RBDR: 1) Under pressure to dramatically increase its number of users, Twitter revamps its new user signup procedure. 2) A new study shows that social media can match more expensive and time consuming brand trackers early on in assessing a brand’s health. 3) Blue Marble Enterprises is looking for CPG brands to use its Blue Horizon tool to predict sales, one, two or more years out, plus Customer Lifetime Value and Future Customer Brand Equity.

Bob Lederer RBDR

Snowden reveals NSA email, phone call database. Twitter allows user analytics (RBDR 9/2/2014)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out detail about clients that have benefitted from working with Curiosity Insight Stream at: http://www.curiosityinsightstream.com/case_studies
Today on RBDR: 1) Edward Snowden’s latest revelation about U.S. intelligence discloses the existence of an NSA ICReach data base with individual’s communication metadata. 2) Twitter opens the way for any of its English, French, Spanish and Japanese-speaking users to take advantage of its detailed analytic capabilities. 3) Arthur White, one of the founders of the research and polling firm, Yankelovich & Skelly White, died last week.

Bob Lederer RFL Communications, Inc.

NYT, CBS 1st to do non-prob polling; JD Power to enter Auto HOF; Twitter MR tool (RBDR 7/30/2014)

RBDR is sponsored by Curiosity InsightStream, a consumer insights company helping clients derive deep human insights through social media listening.

Find out detail about clients that have benefitted from working with Curiosity Insight Stream at: http://www.curiosityinsightstream.com/case_studies
Today on RBDR: 1) The first major news organizations adopt non-probability sampling sample for polling. YouGov is the sample provider; New York Times & CBS News are the users. 2) J.D. Power III is accepting congratulations for his election to the Automotive Hall of Fame. 3) Twitter is about to launch a research tool that helps brands analyze key words from conversations during a one-week period. 4) RBDR’s report about Canvas Fingerprinting Web tracking proved to have some holes. It is basically only workable on smaller websites and it is blockable.

Bob Lederer RFL Communications, Inc.

Consumers: digital privacy kaput; Multiple tweets aid brands (RBDR–6/2/2014)

Monday June 2 on RBDR, sponsored by Toluna (http://www.toluna-group.com), bringing people and brands together to improve decision making via the world’s largest social voting community.

1) A U.S. and UK consumer privacy study shows they have written off digital privacy as basically unavailable, yet 49% of them are indifferent about tracking them if they received brand offers.

2) Multiple tweets about a brand induce consumer behavior, according to a Twitter, ARF, Fox and DB5.

3) Google’s share of search engine activity may be significantly larger than the 67% reported by comScore.

Today’s video link in the “Cloud”: https://cloud.real.com/s/Gyp8PR

Bob Lederer RFL Communications, Inc.

Medical Identity Theft emerges; “We Feel” maps moods via Twitter (PRVR– 5/27/2014 — 5/30//2014)

This week on Pharma Research VIDEO Report: 1) ID Experts & its MIDAS system are making their mark on the emerging medical identity theft prevention industry 2) The new “We Feel” Twitter tool plans to map moods around the globe that will lead to improved allocation of mental health services 3) Buck Consultants’ survey shows an expected drop in health care costs next year, between 1/10 of 1% and 1/2 of 1%. 4) Research2Guidance estimates the health & fitness app market to grow from $2.4 billion so far to $26 billion by the end of 2017.