Bob Lederer RBDR

Facebook “Like” can mislead. TV turn-ons. 6 ways big data damages biz. (RBDR 1.27.2015)

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Today on RBDR: 1) Facebook “Likes” do not always indicate the message is liked, which raises the bigger issue of trying to understand normal behavior on Facebook. 2) The Council for Research Excellence spells out what communication techniques drive people to turn on their televisions and those that do the best job of getting people already watching to tune into a program. 3) “Six ways that Big data can damage your business” is a new blog that captures multiple issues with Big Data that require a business’ attention.

Bob Lederer RBDR

Nielsen’s quest for Twitter link continues. Out of Stocks doomed Target. (RBDR 1.20 .2015)

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Today on RBDR: 1) Nielsen continues it quest to show the link between TV and Twitter. 2) Target’s decision to leave the Canadian market is based on its expectations of endless losses, but one of its most basic problems has been an inability to stem Out-of-Stock situations that have turned off consumers and driven them to other retail stores. 3) Millward Brown projects its high expectations, in 3 steps, for programmatic advertising.

Bob Lederer RBDR

Warning! Studying behavior via social media misleads! RBDR’s Dashboard Award. (RBDR 12.3.2014)

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On today’s RBDR: 1) A study from McGill University and Carnegie Mellon cautions researchers about the danger of tracking consumer behavior using social media. The reason: how easy it is to skew social media data. 2) RBDR names the winner in the Dashboard category for our new RBDR Client of the Year Award series.

Bob Lederer RBDR

American Comm Survey cuts queries. RBDR Qual/Quant Client of the Year (RBDR 12.2.2014)

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On today’s RBDR: 1) The Census Bureau’s American Community Survey plans on cutting 7 questions from the questionnaire that goes out to 3.5 million Americans annually. 2) RBDR’s “Client of the Year Award” for the Qual/Quant category is announced.

Bob Lederer RBDR

Social media finds MR niche? RBDR’s 1st Client of the Year awarded (RBDR 12.1.2014)

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RBDR is sponsored today and this week by Toluna, featuring PanelPortal, a branded community solution that lets you listen and learn from the people you want to understand most.

To learn more, please visit: http://www.toluna-group.com/brands-connecting-with-people/panelportal/resources

On today’s RBDR: 1) Has social media finally earned research reliance? University of Maryland Professor Wendy Moe’s new paper is the evidence Rubinson Partners’ Joel Rubinson says he needs to say, Yes. 2) RBDR announces a new series of annual Client of the Year Awards for nearly 20 different research categories. Today, the first award is announced for the client making best use of Text Analytics.