Bob Lederer RFL Communications, Inc.

6 types of Tweets; Will Ferrell’s focus group on healthy eating; Gartner’s strong statements about Big Data (RBDR–2/26/2014)

Sponsored by KL Communications (http://www.klcommunications.com), THE
experts in Customer Co-Creation, whose proprietary CrowdWeaving™ platform is powering the next generation of online insight communities.

Today: 1) By popular RBDR viewer demand, we explain the 6 distinct types of tweets. 2) At the Gartner Business Intelligence Summit, predictions about the demise of the term “Big Data,” projections about purchases from consumer wearable devices in 2015 and cautions about making use of data as well as understanding the importance of information trust issues. 3) Time for some MR fun (!) on RBDR. It’s Humpday as Will Ferrell joins First Lady Michelle Obama’s “Let’s Move” focus group.

Here’s the link:
http://www.whitehouse.gov/webform/lets-move-focus-group?utm_source=email&utm_medium=email&utm_content=email301-graphic&utm_campaign=letsmove&emaddr=rlederer@rflonline.com

Here is the link to Kevin Lonnie’s commentary on “Gamification”: http://klcommunications.com/the-gaming-of-market-research-2/

Bob Lederer RFL Communications, Inc.

Social media better than focus groups? Report about Microsoft cookie plan alternative. IBM researcher can personality profile from Tweets (RBDR–10/17/13)

Today: 1) A Crimson Hexagon survey of digital marketing and advertising professionals finds 72% of them consider social media sentiment research to be better than focus groups. 2) Microsoft’s plan to supplant cookies. 3) An IBM researcher says she can do a personality profile using 200 tweets.

Sponsored by Socratic Technologies (http://www.sotech.com), whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

Bob Lederer RFL Communications, Inc.

Twitter tweets its IPO; Rentrak primed for takeover? GOP pollsters mull how to improve their work (RBDR–9/16/13)

Today: 1) Twitter tweeted about its filing with the SEC for an IPO. 2) Bloomberg News foresees a Rentrak sale to one of several larger media research companies. 3) GOP pollsters are reviewing their 2012 polling methods with an eye on making changes.

Sponsored by The Market Research Event, the world’s #1 Insights Conference, October 21-23 in Nashville, TN.

Join your research peers and save 20% off the standard rate.
(http://www.themarketresearchevent.com)

The Market Research Event connects the best in insights from around the world. See & hear what researchers think about TMRE: http://youtu.be/D23JPpIzKV0

Bob Lederer RFL Communications, Inc.

Joel Benenson disagrees but knows why 3/4 of U.S. “thinks” polls are biased; Many tweeters unknowingly reveal their physical location (RBDR–9/12/13)

Today: 1) Benenson Strategy Group President Joel Benenson (Obama’s pollster and advisor in his two presidential campaigns) responds to some of the results from Kantar’s survey that shows Americans think polling is biased.  2) A USC graduate student, Chris Weidemann, studied Twitter and he concluded that 20% of tweets inadvertently release the user’s physical location. He also developed an app that can detect tweeters’ locations.

Sponsored by Precision Opinion, for phone, focus+ and online–the most trusted name in market research.

On the Precision Opinion website, find out for yourself why this business has experienced explosive growth over the last two years: http://www.precisionopinion.com

Bob Lederer RFL Communications, Inc.

RBDR for August 21, 2013

A report says Google has secured a patent for a “pay-to-gaze” patent that could be workable with advertising cost via Google Glass. Are there two types of Twitter users? And will tweets evolve from what they are today–mainly social–to a more commercial use in the future? A study from professors at the University of Pittsburgh and Columbia University examine these questions.