Nielsen Sues comScore over Use of its Technology | RBDR

September 25, 2017. Today on RBDR:

1) Nielsen is suing comScore in federal district court for unlawful use of its TV measurement technology.

2) Daniel Yankelovich, one of the polling’s 20th Century luminaries, dies at age 92.

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Ipsos details crushing client challenges and its solutions (RBDR 2.26.2015)

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Today on RBDR: 1) Ipsos’s full-year 2014 financial report explains major complexities that beset its clients in 2014, plus the new problems that they are facing in 2015. 2) TV viewership is down at many broadcast and cable networks, and they are demanding a wider net to capture where those viewers have shifted.