Bob Lederer RBDR

Fast-Track Data Scientist Training Course | RBDR

May 16, 2017. Today on RBDR:

1) A data science career-enhancement program has been rolled out by Springboard. Springboard’s “Data Science Career Track” is an intensive, 1:1, part-time course and guarantees a data science position within six months of completion.

2) Credit Suisse analyst Omar Sheikh issues a report that projects a $100 billion increase in television ad spending by 2030 thanks to data-driven targeting.

This week’s RBDR is sponsored by RFL Video Testimonial Service, bringing a research agency/vendor’s happy and loyal customers to life. Using our 23 years of experience in dealing with research agencies of all shapes and sizes–and based on your specific input concerning subject matter you would like your customer to speak about – we will discuss your company with your chosen customer in a video testimonial. It takes about one week, at a cost that is well affordable. Post it on your website and use it for other everyday and special promotional purposes.

For details on how RFL Video Testimonials can help, please click here.

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Bob Lederer RBDR

The Explosive Cost Increase of Primetime TV Advertising | RBDR

November 30th, 2016. Today on RBDR:

1) What happened to the cost of prime-time TV advertising in the past four years? TubeMogul reveals how much more expensive it has become during that time.

2) An Israeli startup may be something of a Holy Grail for online shoppers who tend to leave an e-shop to find reliable and relevant product reviews on social media – and thereby become disconnected from their buying intention.

RBDR is sponsored this week by Toluna, a leading digital insights provider that provides a suite of Experience Measurement solutions. Toluna works with one of the largest US-based retail organizations to measure in-store customer satisfaction, loyalty and advocacy via a dedicated CEM reporting system.

Register for a Toluna CEM-themed webinar today and learn how a #1 retailer drives top-line business results with Toluna: click here!

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Bob Lederer RBDR

Facebook optimizes News Feed. CMO Metrics report. GOP copies Obama ad strategy. (RBDR 02.03.2016)

Today on RBDR:

1) Facebook begins to use qualitative feedback to figure out the optimum News Feed for individual members.

2) The CMO Council releases its study that explains the metrics most respected by marketers in assessing their customer engagement efforts.

3) GOP political operatives are copying President Obama’s 2012 TV advertising-buying playbook.

RBDR is sponsored today and this week by Decision Analyst, helping companies accelerate new product development.

New products are pathways to the future, the lifeblood of strategic survival. You are invited to read Decision Analyst President Jerry W. Thomas’ article, “New Products.” Find it here.

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Bob Lederer RBDR

FitBit dominates wearables. Online adv killing TV. Data as impt as product. (RBDR 9.11.2015)

Today on RBDR:

1) FitBit explains why it is dominating the wearables market so far, easily surpassing smart watches (even those from Apple).

2) A media research analyst projects the 12% annual growth rate for online advertising through 2020 is going to slowly kill TV.

3) Companies admit in a Capgemini & EMC study that they fear so much that the changing data landscape could leave their organization at a competitive disadvantage that they are taking extraordinary measures that break corporate data norms.

THERE WILL BE NO RBDR ON MONDAY, 9/14 OR TUESDAY, 9/15. JOIN US AGAIN WEDNESDAY 9/16.

RBDR is sponsored by Precision Opinion, 100% FCC compliant with TCPA cell phone calling regulations. Can your CATI provider say that?

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Bob Lederer RBDR

CBS: Progress w/7-day viewing. Marketers trying/failing w/1-to-1 (RBDR 2.17.2015)

RBDR is sponsored by SoapBoxSample, a member of the ISA family of companies, providing a fresh approach to online research.

To access a video explaining MySoapBox Mobile, please visit: https://www.dropbox.com/s/j5q8bh2xod9zf5i/SoapBoxSampleClip.mov?dl=0

Today on RBDR: 1) Nielsen had a more than solid 2014 financially. 2) CBS says advertisers are adopting 7-day viewing, versus present 3-day standard. 3) Teradata study says 90% of marketers are moving away from segmentation and jumping into 1-to-1 marketing, but not having much success with that. 4) Visible Measures’ “guarantee” that brand video will be viewed sounds good, but the reality of the guarantee is less impressive.