Bob Lederer RFL Communications, Inc.

Mobile Screens Upend TV as Consumers’ First Screen / RBDR

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January 18, 2022

Today on RBDR: With little fanfare, consumers’ use of mobile devices as they view most television programs has gained precedence over their TV viewing. So, a flip-flop has occurred, with TV viewing being relegated to the “second screen.”

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Bob Lederer RFL Communications, Inc.

Gartner Marketing Predictions Foresee More Of Same / RBDR

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entertaining? Help maintain and continue our video based on what you can afford (e.g., $5 or $10 for an individual, perhaps $25 to $50 from a business per
month). Visit Patreon.com/RBDR.

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January 5, 2022

Today on RBDR: Gartner is out with marketing predictions for just over the horizon (2023 – 2026), touching upon consumer opt-outs for their privacy,television advertising allocation shifts and other digital areas of note.

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Bob Lederer RFL Communications, Inc.

Bezos’ Obsessions Explain Amazon’s MR Reliance / RBDR

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April 30, 2019

Today on RBDR: A close look at Amazon founder and CEO Jeff Bezos clearly shows that Amazon is very reliant on traditional and current forms of research. The reason: understanding customers and responding to their needs is all important to Bezos.

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Bob Lederer RFL Communications, Inc.

Bezos Statements Show Amazon’s MR Concentration/ RBDR

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April 17, 2019

Today on RBDR: A closer look at Amazon founder and CEO Jeff Bezos shows indications that when it comes to research–traditional and current forms–he is very reliant on it to understand customers and respond to their needs (which to Bezos is all important).

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Bob Lederer RBDR

Jeff Bezos Advises Launching Marketing Fast | RBDR

June 5, 2017. Today on RBDR:

1) Expert advice about launching marketing initiatives from Jeff Bezos and Scott Gillum makes the point that kicking off the campaign with 70% of the information and insights believed necessary makes more economic sense than moving too slowly.

2) Nester’s seven-year media study shows the ROI for television advertising consistently outperforms digital advertising, print or radio.

RBDR is sponsored this week by Symmetric Sampling, a division of Decision Analyst, providing sampling services to companies that place a very high value on representative samples, scientific sampling methods, and advanced fraud-detection systems.

Learn more at Symmetric’s website.

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