Bob Lederer RBDR

What kind of person would vote for Donald Trump (and why)? (RBDR 8.17.2015)

Today on RBDR: 1) Who would vote for Donald Trump–and why–is being studied. One perspective is offered. 2) New way to estimate how much a business needs to spend on marketing to their best customers in order to retain them is possible through a model. 3) A new data quality consideration is noted about individuals who have just been recruited.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions.

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Bob Lederer RBDR

Online data quality realities. 5 steps to get more from client MR projects. (RBDR 4.9.2015)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

To find out more about Nuance: http://www.nuancecoding.com

Today on RBDR: 1) Tabla Mobile Scott Weinberg’s blog re-examines online data quality through the plight of online panel companies. 2) InfoTools’ Patricio Pagani explains five key steps that client researchers can and should take with data collected in assigned projects. The reason: potentially valuable unused, unanalyzed data. This applies to new and past research work. (Link to these 5 steps: http://web.infotools.com/thanks-for-downloading-five-keys-unlocking-research-guide)

Bob Lederer RFL Communications, Inc.

Why SurveyMonkey sold TrueSample; Ben Smithee discusses coming social media intelligence (RBDR–10/21/13)

Today: 1) It’s unusual for a company to buy another business in its industry and then decide not long thereafter to sell the acquired business. SurveyMonkey tells RBDR why it did that with TrueSample. 2) Ben Smithee is a researcher who is extremely connected to the social media world, and he tells RBDR why a valuable new research-social media era is unfolding. Please note: Ben’s correct email address is Ben@SpychResearch.com.

Sponsored by Decision Analyst, delivering a synergistic blend of primary research, analytic consulting and modeling.

Now, Decision Analyst wants you to know about Nuance, its multi-language verbatim coding service that helps companies qualify the meaning of open-ended answers.

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•http://www.nuancecoding.com/aboutus/announcements.html

• http://www.nuancecoding.com/services/global.html