Bob Lederer RBDR

IBM Watson tackles Twitter data. Steve Needel: gamification not survey remedy (RBDR 11.3.2014)

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On today’s RBDR: 1) IBM announces it will use Watson to help marketers “crack the code” and enable it use. 2) Chase’s Trish Doran’s visit to RBDR last week elicits a reaction for Advanced Simulations’ Steve Needel about what needs to change in survey research to attract participation.

Bob Lederer RBDR

Ipsos’ plans to revitalize 2015. Trish Doran’s client MR challenge (RBDR 10.27.2014)

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Today, on RBDR: 1) The Ipsos financial report for Q3 2014 details the research industry’s tough, new challenges during 2014 and the company’s plans to reverse negative results in 2015. 2) JPMorgan Chase SVP & Director of MR & CI Trish Doran shares her direct commentary, made during TMRE in Boca Raton, FL, about essential adoption of research rules by the industry.