Bob Lederer RBDR

Traffic Audit Bureau gets name change. VR touted as “ultimate” storytelling tool. (RBDR 04.21.2016)

Today on RBDR:

1) The Traffic Audit Bureau renames itself “Geopath.”

2) Virtual Reality is winning praise from very professional people as the “ultimate emotive storytelling tool.”

RBDR is sponsored by KL Communications, which asks, “Is your online community feeling stale?” That research field has been with us for 15 years, but no matter how long you have been conducting online communities KL Communications has the means to freshen up and improve yours. Check out its Co-Creation capabilities and everything else they have to offer, by visiting their website.

Also, consider today’s advice from KL Communications President Kevin Lonnie:

To inspire collaboration in a co-creation environment, make gamification a central tenet to the experience. For example, have participants work together during certain activities to earn participation rewards.

This inspires them to work together, but also appeals to their sense of competition, so they are willing to collaborate and work together to earn more points and fully compete.

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Bob Lederer RBDR

Human brains: not M or F. Client of the Year: Crowd Science. New OOH measurement. (RBDR 12.9.2015)

Today on RBDR:

1) A Tel Aviv University study shows that brains anatomies are not predominantly male or female.

2) Civic Science presents National CineMedia and VP Sunil Soman as “Client of the Year Award” winner for 2015 in the Crowd Science research category.

3) The Traffic Audit Bureau for Media Measurement is readying to test a strongly enhanced Out of Home advertising measurement system that reflects advances in research since its last version in 2010.

RBDR is sponsored by Socratic Technologies, whose proprietary tools and methodologies tackle marketing complexities so that you can make more confident business decisions. Visit their website.

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Bob Lederer RBDR

Q1 2015 plans for MR hiring. TAB RFP to improve OOH research. (RBDR 1.5.2015)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. Nuance, a Decision Analyst company.

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Today on RBDR:
1) A report from The Creative Group concerning Q1 2015 hiring plans for market researchers.
2) The Traffic Audit Bureau for Media Measurement issues an RFP this month to develop new research to improve advertising as that ecosystem continues to evolve.
3) Nielsen reveals its study about improving reach efficiency of online advertising efforts.