Bob Lederer RFL Communications, Inc.

Covid Will Help SM End Reliance On MR / RBDR

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August 26, 2020

Today on RBDR: Over a decade ago, Procter and Gamble’s Head of insights, Kim Dedeker, spoke publicly about social media research evolving so quickly that it could do away with the need for traditional research. Salt and Pepper Consulting Chief Strategist and founder Abhik Choudhury foresees social media actually replacing traditional research in the post-Coronavirus period.

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Bob Lederer RBDR

Study Confirms Machine Learning Research Benefits / RBDR

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February 11, 2019.

Today on RBDR: Research innovations exist in abundance, but few of them can offer concrete research evidence of their effectiveness and efficiency. A February 2019 Marketing Science article by two MIT researchers presents evidence of some machine learning research superiority in terms of output, timing and cost savings.

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Bob Lederer RBDR

Korostoff: Researchers Can Choose Their Expertise | RBDR

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March 21, 2018. Today on RBDR:

Research Rockstar President Kathryn Korostoff responds to Bob Lederer’s commentary about the rivalry between traditional research and digital research–and she could not disagree more.

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Neuroscience Revelations Re the Brain & Research | RBDR

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March 15, 2018. Today on RBDR:

Jason Martuscello of Prospection Sciences is charged up about what neuroscience reveals about how the brain functions – and it is not what experts have believed…and its implications for research.

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MR Needs to Ask What Digital MR Can Do For Us | RBDR

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March 14, 2018. Today on RBDR:

Steve Needel, Managing Partner for Advanced Simulations, responds to Bob Lederer’s commentary that questioned whether traditional researchers are paying attention to the growing role of digital marketing research in company decision-making.

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