Bob Lederer RBDR

More MR Support for Marketing: Planning, Evaluating Brand Content | RBDR

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May 1, 2018. Today on RBDR:

Bill Harvey discusses two more opportunities where traditional researchers can make a contribution to marketers and leaders of brands, namely with better pre-planning and post-campaign understanding of brand content.

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Bob Lederer RBDR

Ways for Traditional MRers to Regain Corporate Standing | RBDR

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April 23, 2018. Today on RBDR:

Bill Harvey suggests multiple ways that traditional corporate researchers can regain some of their stature inside their companies by picking up the ball and explaining the “whys” behind data scientists’ appreciated work.

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