Why Trackers “Suck” — And What to Do About It / RBDR

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September 13, 2021

Today on RBDR: Annie Pettit, Chief Research Officer for E2E Research, grabbed our attention with a blog that excoriated “trackers,” which she said, “suck.” Why (and what can be done about it)? Good reasons to listen to her brief explanation on this edition of RBDR.

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New Metric to Measure Ad Campaign Effectiveness | RBDR

August 31, 2017. Today on RBDR:

Joel Rubinson of Rubinson Partners presents a commentary about a newly identified metric that he says can help advertisers and researchers measure the effectiveness of their advertising campaign. Additionally, read Joel Rubinson’s blog posting on the matter by clicking here.

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