Bob Lederer RFL Communications, Inc.

Influencer Mktg May Be Superior, But How Do You Access Them? / RBDR

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December 3, 2019

Today on RBDR: RBDR has reported some problems with Influencer Marketing, yet it is very positively viewed by marketers compared with alternative, traditional competitive options. What are the best means of finding influencers?

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Bob Lederer RBDR

Academy of Influencer Marketing. FocusVision CEO: MR needs new tools/techniques. (RBDR 04.06.2016)

Today on RBDR:

1) The Academy of Influencer Marketing is being created by Traackr to help marketers understand Influencers, with ideas on how to communicate with them and get them on your side.

2) New FocusVision CEO Jamin Brazil explains the needs and demands of market research agencies and client market research departments for the hottest research tools and techniques.

RBDR is sponsored today and this week by Decision Analyst, helping build stronger brands through market mix modeling. You are invited to read Decision Analyst President Jerry W. Thomas’ article, “Marketing Mix Modeling.” Read it at this link.

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