Bob Lederer RFL Communications, Inc.

Can New Nielsen Holdings Owners Get Their Money Back? / RBDR

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April 8, 2022

Today on RBDR: RBDR Producer Bob Lederer questioned weeks ago if Nielsen Holdings was worth a proposed $15 billion acquisition price. He was wrong; it sold for $16 billion a week after the $15 billion offer was rejected by Nielsen’s board. Can Nielsen’s new owners earn back their investment?

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Bob Lederer RBDR

U.S. Media MR weak from lack of accreditation. What IBM Watson must do. (RBDR 2.09.2016)

Today on RBDR:

1) The U.S. media research measurement landscape is in shambles, according to expert Tony Jarvis, because its providers are unable to earn nationwide accreditation for their properties.

2) What IBM needs to do — in five steps — to build the prominence and dominance in artificial intelligence that it seeks through IBM Watson and cloud computing.

RBDR is sponsored by Q-Oasis, a self-service marketing research solution for professionals. Q-Oasis is the only platform that delivers industrial-strength, easy-to-use, unrestricted survey building blocks for free and is powered by 22-year industry expert Socratic Technologies. For more info, visit their website.

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